Biscuits Market Share

APAC Market Insights

Asia Pacific is identified as the dominating region in the biscuits market, capturing the largest revenue share of 40.7% by the end of 2035. The dominance of the region is effectively attributable to the rapid urbanization, rising disposable incomes, and expanding retail infrastructures are driving increased demand for biscuits. Testifying to this EIA in October 2023 reported that under the low oil price case, disposable income per capita in this region is projected to grow at an average of 3.3% on a yearly basis from 2022 to 2050. Therefore, this increase in purchasing power may positively impact consumer spending on fast-moving consumer goods, which also includes biscuits, particularly in emerging markets where economic growth is expected to remain strong.

China remains extremely strong in the regional biscuits market, backed by a robust domestic production, increasing export capabilities, and regional consumption differences. Besides, the country’s pioneers are blending local flavors with Western-style formats to cater to both traditional preferences and modern taste experimentation. Also, the presence of health and wellness trends is significantly influencing product formulations such as whole grain, sugar reduction, and functional additives, which is further enhancing consumer uptake in this field.

India has become the primary focus of investment in the worldwide biscuits market since they remain a deeply embedded part of everyday life, coupled with cultural association. Testifying to this, IBEF in July 2025 reported that in India, the biscuits along with biscuit, cookies, and crackers market is rapidly growing, driven by rising urbanization, health-conscious consumers, and digital disruption. The revenue is estimated to reach ₹1.65 lakh crore (USD 20.25 billion) by the end of 2030, wherein the demand is shifting from traditional glucose biscuits to premium, health-focused, and gourmet offerings, hence denoting a positive market outlook.

Key Importers of India’s Biscuit Exports by Shipments and Market Share 2024

Source: IBEF

North America Market Insights

North America is showcasing notable growth in the regional biscuits market owing to the rapidly evolving consumer preferences and the presence of a diverse product landscape. The region also benefits from health-conscious consumers who are explicit, leading to the introduction of biscuits with reduced sugar content. For instance, in October 2023, Kellanova, formerly known as Kellogg Company, declared that it had completed the separation of its cereal business in North America, WK Kellogg Co, resulting in two independent public companies focused on unlocking their full potential.

The U.S. is augmenting its leadership in the regional biscuits market owing to the heightened demand for both traditional and innovative products. The market is witnessing a strong growth in the e-commerce sector, which offers numerous products for doorstep delivery, allowing a steady cash influx in this field. A Census Bureau report published in August 2025 noted that the retail e-commerce sales in the country reached USD 304.2 billion in the second quarter of 2025, accounting for 16.3% of total retail sales worth USD 1.87 trillion. Besides, the 5.3% year-over-year growth is likely to transform the market by providing consumers with easier access to snacks online.

Canada is witnessing a gradual progression in the biscuits market since the private label biscuits are gaining traction, offering consumers affordable alternatives without compromising on quality. Simultaneously, the major firms in the country are collaborating due to a rise in demand for both domestically and internationally produced biscuits. In June 2021, a Ferrero-affiliated company announced an agreement to acquire Burton’s Biscuit Company from the Ontario Teachers’ Pension Plan Board, which owns popular brands such as Maryland Cookies and Wagon Wheels, thereby expanding Ferrero’s sweet biscuits portfolio.

Europe Market Insights

Europe hosts an influential landscape of the market, wherein consumers are showing growing interest in healthier and premium products. The increasing urban lifestyles and strong retail and e-commerce presence are also propelling the upliftment of the market in this region. For instance, in March 2022, the European Commission reported that it had approved the acquisition of Continental Bakeries Holding B.V., based in the Netherlands, by Biscuit Holding S.A.S., based in France, under the EU merger regulations. Continental Bakeries produces and supplies sweet biscuits, bread substitutes, and toasts primarily under private labels in Europe, wherein Biscuits International also mainly manufactures sweet biscuits under private labels.

Germany is maintaining a strong leadership in the regional market owing to the heightened demand for organic, natural, and specialty biscuits, such as vegan and gluten-free varieties. On the other hand, the country’s market is a blend of tradition along with health-focused innovation. In February 2025, Biscuit International announced that it is advancing its rebranding strategy across the region, with rebrands in Poland and the UK already done. The company recently updated its subsidiaries in France, Sweden, and Germany to Biscuit International France SAS, Biscuit International Germany GmbH, and Biscuit International Sweden AB.

The U.K. is a central player in Europe’s market, which is both competitive and well-established. The market is productively led by the presence of iconic brands and strong consumer habits such as tea time snacking. Besides the innovations around the flavous and healthier alternatives, it remains a key factor in the country, wherein the online sales and direct-to-consumer channels are expanding the reach of this sector. Simultaneously, the sustainability efforts in terms of packaging and sourcing are also propelling growth in this country’s market.