Biscuits Market Segmentation:
Ingredient Segment Analysis
Based on the ingredient, the wheat-based biscuits segment is projected to garner the largest revenue share of 70.5% by the end of the forecast duration. Cost efficiency, high yield, established supply chains, and familiarity with consumer taste preferences are the key factors behind this leadership. For instance, in June 2025, the Punjab Agricultural University announced the launch of the wheat variety PBW Biscuit 1, specifically developed to improve the quality and nutritional value of atta biscuits, making them softer and crispier, hence indicating a positive segment outlook.
Product Type Segment Analysis
In terms of product type sweet biscuits segment is expected to capture a significant revenue share of 63.7% by the end of 2035. The growth in the segment is effectively attributable to the presence of wider audience demand from children to adults, which is allowing flavourful innovations in this field. In May 2023, ITC Foods declared that it had expanded its millet portfolio with the launch of Sunfeast Farmlite Super Millets cookies under its Mission Millet initiative, which is aimed at promoting nutritious and sustainable eating.
Distribution Channel Segment Analysis
Based on the distribution channel supermarket segment is anticipated to grab a considerable share of 38.5% during the analyzed timeframe. The organized retail formats offer broad reach, brand visibility, promotional strategies, bulk stocking, and consistent supply chain integration, all of which contribute to a wider segment scope. On the other hand, consumers are preferring one-stop shopping and in-store promotions, thereby reinforcing the segment’s dominance in this field.
Our in-depth analysis of the global market includes the following segments:
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