Benzyl Salicylate Market size was valued at USD 82.6 million in 2024 and is likely to cross USD 111.01 million by 2037, registering more than 2.3% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of benzyl salicylate is assessed at USD 85.67 million.
Further, the market generated a revenue in the year 2022 owing to the growing demand in the cosmetics industry for the use of benzyl salicylate, which is attributed to its ability to produce a sweet, floral, and honey-like scent. The increasing demand for benzyl salicylate is being driven by the rapid growth in the cosmetic industry along with growing demand for cosmetics products that are free of harsh chemicals and natural fragrances. For instance, the cosmetics industry is experiencing a growth rate of 5%. It is estimated that cosmetics generate about USD 50 billion in sales in the United States each year. An American spends an average of USD 240 to USD 310 on cosmetics per month. In addition, benzyl salicylate helps to enhance the performance of cosmetic products, as it helps to reduce the greasy feeling of oil-based products while also providing a pleasant scent. Furthermore, the emergence of new technologies and product types such as the increasing demand for natural, organic, and vegan products that are driving innovation in the industry are expected to catalyze the growth of the global benzyl salicylate market.
The chemical structure of benzyl salicylate is similar to that of other esters, consisting of an aromatic benzyl group attached to a salicylic acid group. This structure is what gives benzyl salicylate its distinct odor, as the benzyl group is known to be responsible for many fragrances. The salicylic acid group is responsible for the compound's unique solubility in both water and oil, allowing it to be used in a wide variety of formulations. This solubility also allows it to be easily absorbed by the skin, making it a popular ingredient in cosmetics and other skin care products.
Moreover, it is also a significant component of many soaps, detergents, and perfumes, where it can contribute to providing a longer-lasting scent. Benzyl salicylate is widely used as a preservative in a variety of cosmetics and personal care products, and it can be used to reduce the risk of irritation and allergic reactions. Benzyl salicylate binds to proteins on the skin and helps prevent them from breaking down, which helps extend the life of the scent. It also helps to keep the product from spoiling, as it inhibits the growth of bacteria and other microorganisms.
In addition to these, factors that are believed to fuel the market growth of benzyl salicylate include increasing awareness among the population about the health benefits associated with the use of benzyl salicylate, and the increasing focus of manufacturers on the production of high-quality, cost-effective products. Benzyl salicylate is a compound used as a flavor enhancer in many food products owing to its sweet and clean taste. It is also used to mask unpleasant odors in products such as perfumes and deodorants. In addition, benzyl salicylate is also used to enhance the flavor and aroma of drinks and food products, and as a preservative to increase the shelf life of food products. This has created a need for benzyl salicylate in the food and beverage industry, and this demand has been observed as a growth factor of the benzyl salicylate market.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
2.3% |
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Base Year Market Size (2024) |
USD 82.6 million |
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Forecast Year Market Size (2037) |
USD 111.01 million |
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Regional Scope |
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Purity (<99%, 98%)
The global benzyl salicylate market is segmented and analyzed for demand and supply by purity into <99% and 98%. Out of these segments, the 98% purity segment is estimated to gain the largest market share by the end of year 2037. Benzyl salicylate is a naturally occurring compound found in many plants and fruits, and its use as a flavoring agent and preservative has been increasing over the past decade due to its low cost and efficacy. Additionally, as it is highly soluble in ethanol, it is commonly used in food products that require a high degree of purity, such as candy and baked goods. As per FDA approvals, benzyl salicylate must be found at least in 98% of the concentration in food products containing it. Further, 98% purity benzyl salicylate has a low odor threshold, making it a great choice for food and beverage manufacturers looking to enhance the flavor of their products. It is also a versatile additive, allowing manufacturers to create a range of flavors and textures. In addition, its long shelf life makes it an attractive option for food and beverage producers looking to extend the shelf life of their products. In light of all these factors, segment growth is expected to be fuelled during the forecast period.
End-user (Hair Care Products, Skin Care Products, Pharmaceuticals & Nutraceuticals)
The global benzyl salicylate market is also segmented and analyzed for demand and supply by end user into hair care products, skin care products, pharmaceuticals & nutraceuticals. Out of these segments, the skin care products segment is estimated to gain the largest market share by the end of year 2036. The growth of the segment can be attributed to the growing trend of using natural ingredients in skin care products, increasing demand for organic skin care products and the rising demand for anti-aging products. Additionally, the growing influence of social media is driving more people to use skin care products, as more people are exposed to beauty trends, influencers, and advertisements. The rise of online shopping has also made it easier for people to purchase skin care products, as they no longer need to go to a physical store. As a result, demand for skin care products has steadily increased, which is expected to boost revenue in coming years. Skincare products account for 43% of cosmetics sales, which makes them the biggest segment in the industry. A further 8% increase was seen in 2022 in sales of men's skincare products. Benzyl Salicylate is also a natural anti-inflammatory, which can help reduce swelling and redness. It is also known to be non-irritating, making it an ideal ingredient for sensitive skin. As more people become conscious of their skin health and look for natural, organic skin care products, the demand for skin products containing benzyl salicylate is likely to continue to grow.
Our in-depth analysis of the global market includes the following segments:
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By Purity |
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By End User |
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North American Market Forecast
North America industry is expected to account for largest revenue share by 2037. The growth of the market can be attributed to the rising demand for personal care products and increased awareness about the therapeutic benefits of salicylate-based products. Moreover, the rising disposable incomes of consumers and growing awareness about personal grooming and hygiene is driving people in the region to invest in good quality products. Additionally, the growing demand for premium fragrances and the increasing availability of these products on online platforms are likely to further drive the growth of the regional market. For instance, 45% of Americans between the ages of 18 and 30 use perfume at least once a day, 29% use perfume a few times a week, and 9% use perfume only occasionally. Women are more likely to use perfume in the US than men. The number of women using perfume daily in the US is 40%, while the number of men using perfume daily is 38%. Benzyl salicylate is often used as a fixative in perfumes, meaning it helps to slow down the evaporation of the fragrance, allowing it to last longer. Additionally, it has a sweet, floral aroma that helps to impart a pleasant scent to the perfume.
APAC Market Statistics
The Asia Pacific benzyl salicylate market, amongst the market in all the other regions, is projected to hold the second largest share during the forecast period. The rapid growth in regional wellness tourism in the region attributed to the increasing awareness of healthy lifestyles and disposable incomes is expected to create lucrative opportunities for benzyl salicylate in Asia Pacific. In addition, people are visiting nearby locations to participate in activities such as yoga, spas, and meditation, which has increased demand for aromatherapy products that contain benzyl salicylate. The region has seen a growth of 16% in wellness tourism and 255 million wellness trips each year. In Asia, there are 48,670 spas, which generate USD 27 billion in revenue. The popularity of aromatherapy products has grown significantly, as people seek to take advantage of their soothing and calming effects. The use of benzyl salicylate in these products makes them especially attractive, as it has a pleasant aroma and is known to be an effective relaxant. Moreover, the region is also witnessing an increasing demand for benzyl salicylate from the healthcare sector, as it is used as a preservative in cosmetics and pharmaceutical products.
Europe Market Forecast
Further, the benzyl salicylate market in the Europe, amongst the market in all the other regions, is projected to hold a majority of the share by the end of 2037. The growth of the market can be attributed the increasing demand for long-term care products, such as personal care products, home care products, and healthcare products, in the region. The market is being driven by an increasing awareness of the benefits of these products, such as their ability to protect the skin from sun damage, reduce wrinkles, and improve skin texture. Many people in the region have become more conscious of the health and environmental implications of using chemically-based products, so they are increasingly looking for natural, organic solutions. This has been particularly noticeable in Europe, where skin problems are common. It was observed that approximately 90 million Europeans experience uncomfortable skin sensations like itching, burning, and dryness. Benzyl salicylate is an organic compound that is used in topical creams, lotions, and ointments to treat skin conditions such as eczema, psoriasis, and acne. It also helps to reduce inflammation, redness, and itching.
To expand their fragrance portfolios across Europe, OQEMA Poland and Orchidia Europe have formed a joint venture. The joint venture will allow both companies to leverage their expertise, resources, and distribution networks to create innovative and high-quality fragrances that cater to European markets.
The EU REACH regulations have been fully complied with for salicylic acid and sodium salicylate, two of Huayin Pharmaceuticals' top-selling products. European Union safety standards are met by this registration, allowing the products to be sold on the European market.
Author Credits: Rajrani Baghel
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