Behavior Analytics Market Size

Behavior Analytics Market size was valued at USD 846.8 million in 2023 and is likely to reach USD 32.53 billion by 2036, expanding at around 32.4% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of behavior analytics is estimated at USD 1.06 billion.

The growth of the market can be attributed to increasing adoption of cloud-based technologies, rising number of cases of insider threats in organizations, and growing integration of machine learning and advanced analytics algorithms into behavior analytics globally. Every year, more than 32% of businesses around the world are affected by insider threats. The total number of insider attacks have increased by almost 48% since the last two years. In addition to these, as a result of the surge in demand for sophisticated security solutions among enterprises, the investments in detection analytical services are also observing a hike. This in turn is projected to push the demand for behavior analytics in the forthcoming years. Furthermore, inability of conventional security tools to identify several organization-based cyber-security threats is expected to provide ample growth opportunities to the market in the near future.