Key Behavior Analytics Market Players:
- Microsoft
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- IBM
- Cisco Systems Inc.
- Oracle
- Adobe
- Varonis Systems Inc.
- OpenText
- Zoho Corporation
- Smart Eye AB
- Nexthink
- Uniphore
- NTT Data Corporation
- AiQ Inc
- KPI Solutions
The global behavior analytics market is highly competitive, with the presence of major players and the increasing emergence of start-ups. Leading companies are focused on the introduction of advanced solutions to attract a wider consumer base. Mergers and acquisitions are employed by industry giants to boost their market positions. Leading firms are also broadening their global presence through regional expansion. They are entering into collaborations and partnerships to stay competitive. Given below is a table of the top players in the market with their respective shares.
Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2026, the industry size of behavior analytics is evaluated at USD 1.9 billion.
Behavior analytics market size was valued at USD 1.5 billion in 2025 and is expected to reach USD 20.6 billion by the end of 2035, growing at a CAGR of 30% during the forecast period from, 2026-2035.
North America is anticipated to hold a 35% share during the forecast period due to the region's advanced cybersecurity infrastructure and rapid adoption of digital technologies.
The major players in the market are Varonis Systems, Inc., Niara Inc., Splunk Inc., Microsoft Corporation, Exabeam Inc., and others.
