Beauty and Personal Care Products Market Players:
- Unilever Plc
- Company Overview
- Business Strategy
- Key Product Offerings
- Financial Performance
- Key Performance Indicators
- Risk Analysis
- Recent Development
- Regional Presence
- SWOT Analysis
- Mixa
- Advancion Corporation
- The Estée Lauder Companies
- Revlon
- The Procter & Gamble Company
- L'Oréal S.A.
- Coty Inc.
- Avon Products, Inc.
- Oriflame Cosmetics S.A.
The beauty and personal care products market is strongly competitive with the presence of established companies and emerging start-ups. Key players in the beauty and personal care products market are adopting several organic and inorganic tactics such as new product launches, digital marketing, partnerships & collaborations, mergers & acquisitions, and regional expansion. Industry giants are introducing advanced and smart beauty and personal care products to reach a wider consumer base and attract new ones.
Leading companies are also partnering with other players to increase their market reach. Collaborations with research institutions and cosmetologists are leading to the development of innovative beauty products. Market players are also collaborating with social media influencers and celebrities to increase product sales.
