The market is segmented by type into thick, adhesion, beer, tempura, and customized. Among these segments, the segment for adhesion is anticipated to hold the leading share in the market on account of the wide-scale usage of adhesion batter in restaurants and fast-food outlets in order to provide high solid content that reduces crumb fall-off and prevents surface voids. Further, there is high consumption of rice flour as adhesion batter for chicken drumsticks, which is anticipated to drive the growth of the segment in the coming years.
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Author Credits: Parul Atri
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