Baby Diapers Market Share

APAC Market Statistics

Asia Pacific in baby diapers market is estimated to account for around 32% revenue share by 2036.This growth is due to characteristics like high incidences of births, growing dispensable income, and awareness of baby hygiene and cleanliness. The need for high-end and genuine products like designer diapers is another factor likely to spur the growth of the market in the specified geographical area as well.

Extensive population as well as a high birth rate in the country ensure high demand for baby diapers existing in the country. According to the Seventh National Population Census data, China’s children population aged 0-17 was 298 million in 2020, thus their proportions occupied 21.1% of the whole population.

North American Market Analysis

The North America region will also encounter huge growth for the baby diapers market during the forecast period and will hold the second position. The market is strongly competitive and there are many large companies in North America. Current main diaper makers always attempt to add competitive advantage through innovation including enhanced capacity to absorb, the ability to show when the diaper is damp, and the use of mild nonwoven fabrics.

According to the recent reports of the World Economic Forum, disposable diapers are used by about 95 percent of babies born in the United States.  The US market is being prompted by the need to counter the need for more luxurious and superior diapers to provide babies with better comfort, skin gentleness, and leakage control.

Consumers in the region are willing to spend on diapers that contain more parameters for example, hypoallergenic, more absorbent, and softer, etc. The US market, in particular, is also affected by population awareness of proper hygiene during the first days of the baby’s life, and the trend towards utilizing more natural products for baby care.