Baby Diapers Market size was over USD 70 Billion in 2023 and is set to cross USD 135 Billion by the end of 2036, growing at more than 5.18% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of baby diapers is assessed at USD 75 Billion.
It is expected that this market will grow at a faster rate in the upcoming years, as the importance of child health becomes more acknowledged. The new consumers’ preference towards the use of high-quality as well as environment friendly baby products is the key driver to the trend in the globalization of biodegradable diapers. According to the United States Environment Programme data published in 2023, more than 300,000 disposable nappies are sent to landfills, incinerated, or end up in the environment every minute. Besides, many manufacturers are shifting towards the concept of using natural and biodegradable baby diapers with bio-ingredients incorporated in the diapers.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024–2036 |
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CAGR |
5.18% |
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Base Year Market Size (2023) |
USD 70 billion |
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Forecast Year Market Size (2036) |
USD 135 billion |
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Regional Scope |
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Type (Disposable, Reusable)
Disposable segment is estimated to dominate around 56% baby diapers market share by the end of 2036. The segment’s popularity lies in its convenience and functionality, which will be appealing to the parents. These are easily found, cheap, and give a good value for their prices considering that they are disposables including superabsorbent polymers.
According to a survey by the National Center of Biotechnology Information, in 2021, each kid under 4 years of age used approximately 5.6 disposable diapers, and newborns (less than one-year-old) used 7.3 diapers daily. The change of consumers towards reusable diapers is due to the cause concern about the environmental problems but still disposable diapers hold the largest market share.
Material (Conventional, Organic)
By 2036, conventional segment is poised to hold more than 53% baby diapers market share. Conventional diapers have been through improvements in all aspects ranging from effectiveness in absorbing liquid to preventing leakage. These have improved in efficiency due to advancements in materials and design, as they are economical diapers that provide relative comfort between the quality and price aspect hence accepted by many people. It is however expected to retain its dominance due to the popularity and accessibility of these diapers.
Distribution Channel (Offline, Online)
In baby diapers market, offline segment is anticipated to account for around 55% revenue share by 2036.This can be attributed to the fact that these channels are easily recognizable by consumers and are relatively convenient to use. It remains to be understood that numerous parents would rather purchase baby diapers in a physical store so that they can check the product’s quality and size.
Indian diaper brand BumTum accounted for 35% of offline sales in 2023. Despite the increased influence of various aspects for instance, convenience, variety, and rising confidence in shopping over electronic systems, physical channels remain the most popular among customers.
Our in-depth analysis of the Global Market includes the following segments:
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Type |
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Material |
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Distribution Channel |
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APAC Market Statistics
Asia Pacific in baby diapers market is estimated to account for around 32% revenue share by 2036.This growth is due to characteristics like high incidences of births, growing dispensable income, and awareness of baby hygiene and cleanliness. The need for high-end and genuine products like designer diapers is another factor likely to spur the growth of the market in the specified geographical area as well.
Extensive population as well as a high birth rate in the country ensure high demand for baby diapers existing in the country. According to the Seventh National Population Census data, China’s children population aged 0-17 was 298 million in 2020, thus their proportions occupied 21.1% of the whole population.
North American Market Analysis
The North America region will also encounter huge growth for the baby diapers market during the forecast period and will hold the second position. The market is strongly competitive and there are many large companies in North America. Current main diaper makers always attempt to add competitive advantage through innovation including enhanced capacity to absorb, the ability to show when the diaper is damp, and the use of mild nonwoven fabrics.
According to the recent reports of the World Economic Forum, disposable diapers are used by about 95 percent of babies born in the United States. The US market is being prompted by the need to counter the need for more luxurious and superior diapers to provide babies with better comfort, skin gentleness, and leakage control.
Consumers in the region are willing to spend on diapers that contain more parameters for example, hypoallergenic, more absorbent, and softer, etc. The US market, in particular, is also affected by population awareness of proper hygiene during the first days of the baby’s life, and the trend towards utilizing more natural products for baby care.
Manufacturing companies of baby diapers offer a wide selection of diapers, ranging from newborn to toddler sizes, with features. As the baby diaper market continues to grow, these leading companies are well-positioned to capitalize on the increasing demand and provide high-quality, reliable, and innovative solutions for the country's parents and caregivers.
Following are the key players of the baby diapers Industry:
Author Credits: Parul Atri
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