Baby Care Packaging Market Share

North America Market Statistics

North America dominates the baby care packaging market due to product innovations and high income rates in the U.S. and Canada. North America accounted for a revenue share of 30.6% in 2023 and is expected to continue its dominance during the forecast period i.e. 2024-2036. Other factors such as stringent regulations on baby care packaging and efforts to introduce sustainable packaging solutions are expected to boost market growth going ahead.

The U.S. is expected to continue to have the most presence in the baby care packaging market due to robust infrastructure, innovations, and demands by consumers for premium baby care packaging. Canada is another major contributor to the North America market due to high rates of disposable income and focus on quality baby care. In June 2022, the Government of Canada donated USD 1 million to Magemi Mining Inc. to develop a prototype of a reduced graphene oxide reinforced recycled paper seen as a sustainable alternative to plastic packaging. This reinforces the government’s commitment to sustainable packaging practices that foster the growth of the market.

Asia Pacific Market Analysis

Asia Pacific is the fastest-growing baby care packaging market owing to emerging economies such as China, India, and Thailand. In 2023, India recorded 23.3 million childbirths and China recorded 9.02 million childbirths. The high rate of population in China and India is conducive to the growth of the baby care packaging market. In Japan, the government has funded childcare programs aimed at financial assistance to childbearing couples to encourage an increase in childbirths.

The rapid growth of economies in the Asia Pacific and the increase in disposable income has changed buyer behavior. For example, around 26.8% of Indian households are expected to have an annual disposable income of USD 10,000 by the end of 2024.  Buyers are increasingly demanding high-quality baby care products, resealable pouches, and premium infant formula. Buyers are also increasingly demanding sustainable products that are eco-friendly.