Baby Care Packaging Market size was valued at USD 104.8 billion in 2023 and is predicted to cross USD 201.6 billion by the end of 2036, expanding at more than 5.6% CAGR during the forecast period i.e., between 2024-2036. In 2024, the industry size of baby care packaging is evaluated at 110.6 billion.
The present trend in the baby care packaging sector is the demand for sustainable and user-friendly packaging. Brands are innovating products that are cost-effective and eco-friendly. For instance, Healthy Baby is incorporating natural fibers to replace plastic in their products. In September 2023, Johnson’s Baby announced that its baby skincare products will have 100% transparency so buyers can refer to all the ingredients in their products. Vegan and cruelty-free baby care products are growing in popularity among the new generation of parents as the demand for sustainable packaging solutions soars.
Population growth, demand for sustainable packaging, and increasing disposable income levels are other factors boosting global baby care packaging market growth. Several multinational and regional players such as Johnson & Johnson, Kimberly-Clark, Unilever, and others are dominating the global market.
Growth Drivers
Challenges
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
5.6% |
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Base Year Market Size (2023) |
USD 104.8 billion |
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Forecast Year Market Size (2036) |
USD 201.6 billion |
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Regional Scope |
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Material (Rigid Plastic, Paper, Metal, Glass, and Other materials)
Rigid plastic packaging is the dominant sector owing to its versatility and cost-efficiency. It is expected that packaging designs will continue to minimize material use to be cost-effective and the emphasis on returnable and reusable packaging will grow. In April 2022, Goodnest announced the launch of reusable silicone bottles and refill tablets to eliminate single-use plastics.
Product (Bottles, Tubes, Pouches, Cans, and Others)
The plastic bottles segment in the baby care packaging market is expected to register the highest revenue CAGR of 3.9% during the forecast period. Bottle packaging is used for baby shampoos and oils and is in demand due to its ease of use. The pouches segment is also gaining traction for wipes and baby food, offering eco-friendly, flexible, and lightweight packaging solutions. With the growing demand for eco-friendly products, brands are investing in innovative product packaging.
Our in-depth analysis of baby care packaging market includes the following segments:
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Material |
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Product |
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North America Market Statistics
North America dominates the baby care packaging market due to product innovations and high income rates in the U.S. and Canada. North America accounted for a revenue share of 30.6% in 2023 and is expected to continue its dominance during the forecast period i.e. 2024-2036. Other factors such as stringent regulations on baby care packaging and efforts to introduce sustainable packaging solutions are expected to boost market growth going ahead.
The U.S. is expected to continue to have the most presence in the baby care packaging market due to robust infrastructure, innovations, and demands by consumers for premium baby care packaging. Canada is another major contributor to the North America market due to high rates of disposable income and focus on quality baby care. In June 2022, the Government of Canada donated USD 1 million to Magemi Mining Inc. to develop a prototype of a reduced graphene oxide reinforced recycled paper seen as a sustainable alternative to plastic packaging. This reinforces the government’s commitment to sustainable packaging practices that foster the growth of the market.
Asia Pacific Market Analysis
Asia Pacific is the fastest-growing baby care packaging market owing to emerging economies such as China, India, and Thailand. In 2023, India recorded 23.3 million childbirths and China recorded 9.02 million childbirths. The high rate of population in China and India is conducive to the growth of the baby care packaging market. In Japan, the government has funded childcare programs aimed at financial assistance to childbearing couples to encourage an increase in childbirths.
The rapid growth of economies in the Asia Pacific and the increase in disposable income has changed buyer behavior. For example, around 26.8% of Indian households are expected to have an annual disposable income of USD 10,000 by the end of 2024. Buyers are increasingly demanding high-quality baby care products, resealable pouches, and premium infant formula. Buyers are also increasingly demanding sustainable products that are eco-friendly.
The market leaders in the baby care packaging market are continuously trying to innovate and create user-friendly products. The focus is now on creating sustainable, reusable products that are cost-effective and also satisfy the user intent. Here is a list of key players in the market:
Author Credits: Abhishek Anil
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