Big market players are now expanding their market reach by partnering with regional governments or private sectors. They are acquiring other companies to collaborate on new technologies, which widens the scope for future investments. In August 2024, Mastercard announced the global launch and first massive test of its new Payment Passkey service in India. Such bold moves made by market leaders are creating a new path for newcomers to extend their footprint in external regions.
Author Credits: Abhishek Verma
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