Automotive Tire Original Equipment Manufacturer (OEM) Market size was over USD 23.03 Billion in 2023 and is set to cross USD 41.85 Billion by the end of 2036, growing at more than 4.7% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of automotive tire original equipment manufacturer (OEM) is estimated at USD 24 Billion. The growth of the market can primarily be attributed to the growing trend of automotive OEM tires owing to rising awareness about its longevity amongst automotive users worldwide. For instance, it is projected that OEM tires may last more or less up to 50,000 miles.
OEM tires commonly known as OE tires are specified by the vehicle manufacturer and are initially fitted to the new vehicle. The car manufacturer works with tire companies to choose a tire that will meet the performance requirements for their brand-new vehicle and selects a tire that balances ride noise, handling, fuel efficiency, and longevity, to achieve the overall features that the vehicle manufacturer believes are important to the end-user. With the development demand for OE tires as well as investment, the demand for OEM tires is on the rise amongst manufacturers, which in turn, is expected to create massive revenue generation opportunities for the key players operating in the global automotive tire OEM market during the forecast period. For instance, it is projected that to develop a tire that will adequately accompany new vehicles, car companies invest around USD 1 million.
Growth Drivers
Challenges
Base Year |
2023 |
Forecast Year |
2024-2036 |
CAGR |
4.7% |
Base Year Market Size (2023) |
USD 23.03 Billion |
Forecast Year Market Size (2036) |
USD 41.85 Billion |
Regional Scope |
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Vehicle Type (Passenger Vehicles, Commercial Vehicles)
The global automotive tire OEM market is segmented and analysed for demand and supply by vehicle type segment into passenger vehicles and commercial vehicles. Amongst these segments, the passenger vehicles segment is anticipated to garner the largest revenue by the end of 2036, backed by the growing demand for passenger vehicles along with the surge in the sales of passenger vehicles worldwide. For instance, in September 2022, about 307,300 passenger vehicles were sold in India.
Our in-depth analysis of the global automotive tire OEM market includes the following segments:
By Product Type |
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By Design |
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By Vehicle Type |
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Asia Pacific Market Forecast
The Asia Pacific automotive tire OEM market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036, backed by the presence of a strong automobile network in the region, a growing number of vehicles, as well as the growing awareness amongst the automobile users for the automotive OEM tire. For instance, globally, China with 300 million motor vehicles, has the largest fleet of motor vehicles in 2022.
Goodyear Tire & Rubber Company - launched the all-new Goodyear ElectricDrive all-season tire and two new sizes for its ultra-high-performance tire, the Goodyear ElectricDrive GT, to stay ahead of growing demand in the electric vehicle (EV) market.
Yokohama Europe GmbH - announced that it is supplying its GEOLANDAR X-CV and ADVAN V61 tires as original equipment (OE) to Mazda Motor Corporation for use on MAZDA CX-60, the car manufacturer´s new crossover SUV.
Author Credits: Saima Khursheed
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