Automotive Seat Control Module Market size was valued at USD 9.9 billion in 2024 and is anticipated to surge to USD 18.8 billion by 2037, registering a CAGR of 5.5% during the forecast timeline i.e. 2025-2037. In 2025, the industry size of automotive seat control module is estimated at USD 10.4 billion. The growing demand for automotive seat control modules in the global market is fueled by the surging demand for advanced comfort, safety, and convenience features in vehicles. As consumers prefer more innovative driving experiences, auto manufacturers have been incorporating seat control systems with adjustable seating positions, memory functions, and lumbar support.
The market is also being driven by technological advancements in the interiors of luxury and electric cars for experiencing better comfort and convenience. For instance, in October 2023, a collaboration between Infineon Technologies AG and Eatron Technologies was established to provide cutting-edge machine-learning algorithms and solutions to the AURIXTM TC4x microcontroller (MCU). It aimed to improve vehicle battery management systems (BMS). Demand from buyers for automobiles with advanced features pushes automobile manufacturers to implement state-of-the-art modules for the control of seats, further aiding automotive seat control module market expansion.
Growth Drivers
Challenges
Base Year |
2024 |
Forecast Year |
2025-2037 |
CAGR |
5.5% |
Base Year Market Size (2024) |
USD 9.9 billion |
Forecast Year Market Size (2037) |
USD 18.8 billion |
Regional Scope |
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Type (Manual Automotive Seat Control Module, Memory Automotive Seat Control Module)
Manual seat control modules segment is expected to hold over 65.9% automotive seat control module market share by the end of 2037. The manual seat control modules when compared with the cost benefits and utilities of their counterpart modules in entry-level to mid-range vehicles, prove to be the go-to choice for manufacturers. Furthermore, manual seat control modules are the choice of automakers targeting markets where its penetration is cost-effective. In addition, manual seat control systems contain levers and knobs that are durable and dependable attracting customers who consider simple functions. Furthermore, the relatively low cost of manual modules allows automakers to cope with the demand for comfort features.
Vehicle Type (Passengers Vehicles, Commercial Vehicles)
Passenger vehicles are witnessing a steady growth in the automotive seat control module market and demand will continue to surge over the forecast period. For instance, it was reported by the Federation of Automotive Dealers Association (FADA) in August 2024 that, compared to the number of units consumers purchased in July 2023, the adoption of passenger vehicles in India increased by 10% by July 2024. Moreover, this shift in comfort and ergonomics of improvement would go hand in hand. Consumer preferences and technological advancement will further drive the trend of adoption of passenger vehicles.
Our in-depth analysis of the global market includes the following segments:
Type |
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Vehicle Type |
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Application |
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North America Market Statistics
North America in automotive seat control module market is expected to capture around 25.3% revenue share by the end of 2037. It is spurred by technological improvements, consumers' demand for comfort features, and rapid growth in electric vehicles. In today’s era, more power control modules are in demand than traditional manual systems. The key players include Johnson Controls and Lear Corporation, focusing on R&D, strategic partnerships, and innovations by AI and IoT integration to address evolving consumer expectations and compete in the ever-changing landscape.
The landscape for the automotive seat control module market in the U.S. is witnessing substantial growth attributable to the gradual transition to an electrified future that proceeded unabated. For instance, in January 2024, estimates from Kelley Blue Book indicate that in 2023, EVs accounted for 7.6% of the total vehicle market in the U.S. This statistic has risen compared with the growth of EVs from 5.9% in 2022. Evidently, consumers are demanding more lightweight vehicles to experience exceptional driving clubbed with advanced features.
Canada concentrates on fortifying its ties to reputable organizations in the automotive sector. Thus, this action elicits beneficial expertise and achieves the desired profitability, thus driving the automotive seat control module market in the country. For instance, in December 2023, Woodbridge and TM Automotive Seating Systems formed a joint venture (JV) known as TMWB Foam Private Limited. Moreover, it delivered cutting-edge seating systems to bus and commercial vehicle manufacturers. It assisted in accomplishing the essence of the joint venture of further strengthening the competitive position.
Asia Pacific Market Analysis
Asia Pacific automotive seat control module market size is exponentially growing due to the huge production of automobiles and rising demand for comfort features of advanced technology. The local manufacturers have also been integrating smart technologies into their seat control modules, enhancing their functionality. With an increasingly strong middle-class presence in Asia Pacific, vehicle comfort and technology requirements are likely to escalate further, making the Asia Pacific a potential market for innovations in automotive seat control module technologies.
In India, the policy structure for lightweight is experiencing a favorable preference in the automotive industry attributable to the reduction in weight that often features aluminum or magnesium. It improves fuel efficiency. For instance, in December 2022, Global EV sales soared up to 8.6% in 2021, doubling their share from 2020. In addition, Net Zero by 2050, demands that for the global economy to be on track for net-zero emissions by the middle of the century, sales of new passenger vehicles (cars, SUVs, and vans) must reach 31% in 2025, 64% in 2030, and 100% by 2035.
China is strategizing to leverage proficiency through the integration of tech-savvy seat control module systems in its businesses to boost the automotive seat control module market economy. For instance, in June 2024, China imported a reconfigurable seating system advanced in traditional in-cabin vehicle design by Magna. With its fully rotating front seats and long rails, this cutting-edge technology allows for a flexible configuration that maximizes the amount of space inside the cabin. Additionally, this arrangement lengthens the front and rear seats' seat track articulation distance, making the seating arrangement more flexible and adaptable.
The automotive seat control module market players drive innovation to widen research and development in seat comfort and functionality. These companies use advanced technology and connectivity features that discover integrated solutions to meet dynamic consumer demands. For instance, in January 2023, Infineon Technologies AG and Green Hills Software entered into a partnership. Their collaboration aimed at integrating, Infineon's cutting-edge TRAVEOTM T2G body and cluster microcontrollers with Green Hills' comprehensive field-proven software solutions. Thus, rendered a holistic ecosystem for the deployment of innovative safety applications for the automotive industry.
Companies that are shaping the landscape of the automotive seat control module market are:
Author Credits: Saima Khursheed
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