Prominent players are adopting various market expansion strategies including new product and site launches, collaborations, and R&D activities. Leaders in the market are focusing on producing more sustainable and affordable automobile painting solutions. In August 2022, Axalta launched a new basecoat technology, CromaxGen. This product helps to optimize productivity and cost for body shops. This product helped to consolidate and expand the company’s portfolio in Latin America. Some of the key players in the industry include:
Author Credits: Rajrani Baghel
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