Automotive Over-The-Air Updates Market Analysis

The market is segmented by vehicle type into passenger cars, electric vehicles, light commercial vehicles, heavy commercial vehicles, and others, out of which, the electric vehicles segment is anticipated to hold the largest share in the global automotive over-the-air (OTA) updates market over the forecast period. This can be attributed to the easy availability of OTA features in electric vehicles. In fact, Tesla was one of the first automotive manufacturing companies to provide OTA updates over 3G and Wi-Fi. Such factors are anticipated to boost the market growth.

Our in-depth analysis of the global market includes the following segments:

By Vehicle Type

Passenger Cars
Electric Vehicles
Light Commercial Vehicles
Heavy Commercial Vehicles
Others

By Technology

Firmware over-the-air (FOTA)
Software over-the-air (SOTA)

By Application

Infotainment System
Telematics Control Unit (TCU)
Electronic Control Unit (ECU)
Safety & Security
Others

Frequently Asked Questions (FAQ)

In the year 2024, the industry size of automotive over-the-air updates is assessed at USD 4.41 billion.

Automotive Over-The-Air (OTA) Updates Market size was over USD 3.86 billion in 2023 and is projected to exceed USD 32.47 billion by 2036, growing at over 17.8% CAGR during the forecast period i.e., between 2024-2036. The growing sales of electric vehicle, and implementation of advanced systems and devices in the vehicle will boost the market growth.

North America industry is set to dominate majority revenue share by 2036, on the back of increasing adoption of electric vehicles in the developed countries.

The major players in the market are Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc., HERE Technologies, and others.

Automotive Over-The-Air Updates Market Analysis