Automotive Infotainment Market Analysis

Product Type (Audit Unit, Display Unit, Heads-Up Display, Navigation Unit, Communication Unit)

The display unit segment in the automotive infotainment market is expected to have the highest revenue share of 38%.  The increased number of screens put in automobiles is what is responsible for the category growth. Because displays have grown to be such an important part of automobile interiors, the automotive industry is now driving advancements in display technology such as automotive smart display. Over the years, touchscreen infotainment systems have been introduced, analog dashboards have been replaced with digital ones, and backseat entertainment displays have been standard equipment for several models. The number of displays in automobiles will rapidly increase over the next few years, reaching up to 12 per vehicle. Moreover, every passenger in seven-passenger SUVs is anticipated to get their own display screen in the near future.

Vehicle Type (Motorcycles, Passenger Cars, Commercial Vehicles)

Automotive infotainment market from the passenger cars segment is expected to garner the highest revenue with a 65% market share during the projected period. Because luxury automobile adoption has expanded among consumers focused in emerging countries, a larger portion of the passenger care market is due to this trend. Luxury vehicles have more technological and safety features, and their luxurious interiors necessitate cutting-edge infotainment systems. Luxury automobile sales are influenced by the subscription-based services, improved sales, and financing choices that automakers offer to consumers. Additionally, businesses like Uber and OLA are working to maintain a sizable market share by attempting to make lengthy journeys more enjoyable and comfortable by enhancing the technology in passenger vehicles.

Our in-depth analysis of the global market includes the following segments: