Automotive Extended Reality Market Share

  • Report ID: 3421
  • Published Date: Oct 06, 2023
  • Report Format: PDF, PPT

Automotive Extended Reality Market Share

North America Market Forecasts

The automotive extended reality market in the North America is estimated to hold 35% of the revenue share by the end of 2036. A number of factors, including the fact that North America has been known to adopt emerging technologies like augmented reality before, can be considered as driving growth in this market. Therefore, manufacturers and suppliers in the region have started to invest in augmented reality solutions for improving their operations as well as enhancing customers' experience. In addition, there is a strong car manufacturing sector in the region with many manufacturers, service providers and distributors active on the market. The United States is one of the countries with the world's leading automobile industry, contributing at least 3% to the country's gross domestic product (GDP). The country produced nearly 8.82 million vehicles in 2020. This further is driving the growth of extended reality in automotive industry of North America region in the projected period.

Asia Pacific Market Statistics

The automotive extended reality market in the Asia Pacific region is estimated to grow significantly during the forecast period. The urbanization rate in the Asia Pacific region is expanding rapidly that is resulting in growing demand for personal vehicles. This is increasing the demand for automotive XR technology in the region during the projected period.  

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Automotive Extended Reality Market Region
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Author Credits:  Saima Khursheed


  • Report ID: 3421
  • Published Date: Oct 06, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing adoption of extended reality in automotive sector and increasing awareness about its benefits are some of the major factors anticipated to drive the growth of the automotive extended reality market.

The market is anticipated to attain a CAGR of ~5% over the forecast period, i.e., 2024 - 2036.

The major players in the market are of Microsoft Corporation, Google LLC, Meta Platforms Inc., Intel Corporation, Accenture, Qualcomm Technologies, Inc., Koninklijke Philips N.V., and others.

The virtual testing segment is anticipated to garner the largest market size by the end of 2036 and display significant growth opportunities.

The market in North America is projected to hold the largest market share by the end of 2036 and provide more business opportunities in the future.
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