Automotive Extended Reality Market Analysis

Component (Virtual Reality, Augmented Reality, Mixed Reality)

the AR segment is estimated to hold around 40% share of the global automotive extended reality market by the end of 2036. For a variety of reasons, AR's dominant position on the XR automotive market is due to its ability to work in a broad range of applications within the vehicle industry from visual aids to hands free maintenance instructions. Moreover, compared with traditional 2D interfaces, the experience of Augmented Reality is more interactive and engaging for users. It's also an ideal tool to be used in car applications because it can interact at the same time with virtual objects. The use of AR in automotive sector widely can be seen in self-driving cars and autonomous cars. By 2040 there will be 75% autonomous cars running on road that will include AR technology. 

Application (Automobile Sales, Virtual Testing)

Automotive extended reality market from the virtual testing segment is estimated to hold the highest revenue during the forecast period. Car manufacturers can replicate the real world drive conditions and vehicle tests in a safe, regulated environment by means of virtual testing. Virtual testing also eliminates the need for physical prototypes, which saves both time and money when performing a test.

Our in-depth analysis of the global market includes the following segments: