Automotive Air Purifier Segmentation
End Market (OEM, Aftermarket)
Aftermarket segment share in the automotive air purifier market is estimated to reach 67% by the end of 2037. Consumers are increasingly aware of the air quality in their vehicles, due to increased awareness about the health risks posed by air pollution. The demand for aftermarket automotive accessories is also increasing as the number of vehicles on the road increases around the world.
The demand for air filters is driven by the owners of both new and old vehicles, who want to improve their vehicle comfort and hygiene. Due to traffic congestion and industry, urban areas are frequently hit with increased levels of air pollution. As more people are moving into urban areas, there is a need for solutions to mitigate the adverse effect of bad air quality leading to an increase in demand for auto exhaust gas cleaning equipment. Particulate matter in vehicles in ten different worldwide cities was measured for 2021 research. Opening windows increased the amount of particulate matter exposure, particularly in the early morning hours.15 When windows were open, PM10 made up the bulk of particle pollution; on the other hand, PM2.5 was more prevalent when fans were running or when car air was being circulated.
Vehicle Class (Economy, Mid-Price, Luxury)
In automotive air purifier market, luxury segment share is poised to reach 40% by 2037. To differentiate themselves from each other, luxury car manufacturers are constantly looking for new means of differentiation through advanced features and comforts.
The use of air purifiers is seen as a way of enhancing comfort and catering to health-conscious consumers. People who buy luxury cars tend to have more disposable income, which makes them more willing to pay for features such as air purifiers that are not standard on more fuel-efficient cars. In 2028, sales of luxury cars on the market are estimated at 197.9k units.
Our in-depth analysis of the global automotive air purifier market includes the following segments:
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