Automotive Acoustic Engineering Services Market Trends

Growth Drivers

• Increasing Negative Impact of Noise Pollution - As per an estimation, the environmental noise accounted for 48,000 new cases of ischemic heart disease in the year 2021. Automotive acoustic engineering services are used to minimize and control the level of noise in the vehicles. With the rising negative impact road traffic noise on health, the demand for automotive acoustic engineering services is expected to escalate in the forecasted period.

• Rising Regulatory Norms to Reduce Noise Pollution- Strict rules and regulation for curbing noise pollution is likely to drive the market growth. according to the Environment Protection Rules 1986 (EPR), the range from 81 dB to 90 dB of noise is permissible for all passenger and commercial vehicles at the manufacturing stage.

• Growing Penetration of Gas Powertrain - Acoustic engineering services are carried out for different applications such as the powertrain to control and minimize the noise level of the vehicle. It was found that, 94% vehicles registered in United States in 2018, had gas powertrain.

• Upsurge in the Demand of Luxury Vehicles – The agility, luxurious appeal, and good efficiency of a vehicle are all impacted by improved vehicle acoustic systems. Luxury car sales peaked at over 2,000 units in 2022, and by 2026, they are expected to be close to 202, 000. Moreover, out of total light-vehicle sold in United States in 2021, the luxury brands accounted for 14%.

• Increasing Adoption of Electric Vehicles – acoustic engineering services are used to optimize the noise of motor present in the electric vehicle. By 2027, it is anticipated that electric vehicle unit sales would be around 16,000 units. More than 50% of the world's population purchased an electric vehicle in 2022.

Challenges

• Increased Usage of Rental Acoustic Testing Equipment- The cost of acoustic testing equipment is very high; therefore, people are more inclined to rent the setup. It is challenging for mid-sized and small businesses to acquire and maintain this equipment. As each component has its own unique testing apparatus, which must be tested using varied loads and temperatures.
• Restrictive Entry Barriers
• Requirement of High Capital Investment