Automation Testing Market Analysis

The global automation testing market is segmented and analyzed for demand and supply by end user into IT & telecommunication, BFSI, healthcare, retail, and transportation & logistics. Out of the five end users of automation testing, the IT & telecommunication segment is estimated to gain the largest market share in the year 2037. The growth of the segment can be attributed to the rising use of advanced technologies, such as AI, ML, and the Cloud in IT and telecommunication industry. Around 52% and nearly 48% of businesses in the telecom sector use artificial intelligence for cybersecurity and customer service around the world, respectively. With the integration of AI, the sector can improve the operation associated with customer care and enhance the customer experience. Furthermore, in April 2022, Xiaomi selected Keysight's automated field-to-lab device test platform solutions, which leverage channel simulation and artificial intelligence (AI) software to validate 5G technology supporting smartphones and internet of things (IoT) devices.

The global automation testing market is also segmented and analyzed for demand and supply by end-point interface into mobile, web, desktop, and embedded software. Amongst these four segments, the mobile segment is expected to garner a significant share in the year 2037. The growth of the segment is expected on account of the rising usage of various mobile applications and the launch of new applications. Automation testing is crucial for mobile apps, and it can perform on every type of app, including native, hybrid, and web pages. Mobile test automation enhances these apps' quality, functionality, performance, security, and dependability while ensuring their appropriate operation. Around 97,000 mobile apps were made available through the Google Play Store in October 2022. Moreover, around 134,5000 new Android apps were made available through the Google Play Store in May 2019. Moreover, the number of mobile apps released through the Apple App Store in October 2022 was about 37,000, an increase of 2% from the previous month.

Our in-depth analysis of the global automation testing market includes the following segments: