Automation Testing Market size was valued at USD 33.13 billion in 2024 and is expected to cross USD 211.16 billion by the end of 2037, registering more than 15.1% CAGR during the forecast period i.e., between 2025-2037. In the year 2025, the industry size of automation testing is estimated at USD 37.19 billion. The growth of the market can be attributed to the increasing demand for smart vehicles with advanced sensors. Autonomous vehicles and connected cars are other names for smart cars, they use cutting-edge technology such as artificial intelligence. Autonomous vehicle security and safety in real-world settings are evaluated via automated testing. By 2024, annual shipments of smart cars are anticipated to reach roughly 76 million worldwide.
In addition to these, factors that are believed to fuel the market growth of automation testing include the rising penetration of digital transformation of the industries to make it industry 4.0. This revolution includes the use of various technology, such as artificial intelligence, the internet of things, cloud computing, and others inside industrial settings and processes. According to 86% of CEOs, AI was a common tool in offices by 2021. Furthermore, by 2027, 80% of retail executives want their companies to use intelligent automation that is powered by AI across the globe.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
15.1% |
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Base Year Market Size (2024) |
USD 33.13 billion |
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Forecast Year Market Size (2037) |
USD 211.16 billion |
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Regional Scope |
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The global automation testing market is segmented and analyzed for demand and supply by end user into IT & telecommunication, BFSI, healthcare, retail, and transportation & logistics. Out of the five end users of automation testing, the IT & telecommunication segment is estimated to gain the largest market share in the year 2037. The growth of the segment can be attributed to the rising use of advanced technologies, such as AI, ML, and the Cloud in IT and telecommunication industry. Around 52% and nearly 48% of businesses in the telecom sector use artificial intelligence for cybersecurity and customer service around the world, respectively. With the integration of AI, the sector can improve the operation associated with customer care and enhance the customer experience. Furthermore, in April 2022, Xiaomi selected Keysight's automated field-to-lab device test platform solutions, which leverage channel simulation and artificial intelligence (AI) software to validate 5G technology supporting smartphones and internet of things (IoT) devices.
The global automation testing market is also segmented and analyzed for demand and supply by end-point interface into mobile, web, desktop, and embedded software. Amongst these four segments, the mobile segment is expected to garner a significant share in the year 2037. The growth of the segment is expected on account of the rising usage of various mobile applications and the launch of new applications. Automation testing is crucial for mobile apps, and it can perform on every type of app, including native, hybrid, and web pages. Mobile test automation enhances these apps' quality, functionality, performance, security, and dependability while ensuring their appropriate operation. Around 97,000 mobile apps were made available through the Google Play Store in October 2022. Moreover, around 134,5000 new Android apps were made available through the Google Play Store in May 2019. Moreover, the number of mobile apps released through the Apple App Store in October 2022 was about 37,000, an increase of 2% from the previous month.
Our in-depth analysis of the global automation testing market includes the following segments:
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By Component Type |
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By Services |
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By End Point Interface |
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By End User |
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North America Market Forecast
The North American automation testing market, amongst the market in all the other regions, is projected to hold the largest market share of about 35% by the end of 2037. The growth of the market can be attributed majorly to the rising investment in advanced technologies. The U.S. invested USD 37 billion in the machine learning application sector in 2019. Moreover, from just under USD 300 million in 2011 to over USD 17 billion in 2019, funding for artificial intelligence firms in the US has grown tremendously in recent years. Furthermore, market growth in the region is expected on the account of the rising use of test automation. Canada Drives saved 38 hours for each deployment by reducing their manual regression effort by 95% with Provar's test automation for Salesforce. Moreover, the company also saved 33 hours per month by cutting its automation maintenance effort by more than 80%.
Asia Pacific Market Forecast
The Asia Pacific automation testing market, amongst the market in all the other regions, is projected to hold the second largest share during the forecast period. The growth of the market can be attributed majorly to the increasing penetration of smartphones. In China, the penetration rate of smartphones was about 72% as of 2022. There were more than 1 billion smartphone users in 2022. Moreover, by 2027, it is predicted that 83 percent of Chinese citizens would be smartphone users. Besides this, the market growth in Asia Pacific is also ascribed to a rise in the number of mobile applications and the rising use of these apps. In recent years, the mobile sector in India has had the fastest growth. In 2019, there were over 19 billion downloads of mobile apps. Also, there are more than 28,000 Indian publishers on Google Play, and India's app sector currently leads the globe in terms of downloads.
Europe Market Forecast
Further, the market in Europe, amongst the market in all the other regions, is projected to hold a significant share by the end of 2037. The growth of the market can be attributed majorly to the rising investment in artificial technologies. By 2025, European spending on AI systems will have increased from USD 17 billion to more than USD 50 billion. During the next five years, the industries that will invest in AI solutions the most are banking and manufacturing, with healthcare spending expected to expand the quickest overall.
Tricentis announce the launch of Vision AI, to power the Tosca. This new technology is the onset of a new era of automated testing. It is the most cutting-edge AI-based test design and automation technology available today in the market.
Keysight Technologies, Inc. announces the launch of Nemo Device Application Test Suite. This software uses AI and automation to test the actual interaction of people with their smartphone applications which is further leveraged by application developers and wireless service providers.
Author Credits: Abhishek Verma
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