Augmented Reality in Retail Market Trends

  • Report ID: 3798
  • Published Date: Sep 19, 2024
  • Report Format: PDF, PPT

Augmented Reality in Retail Market Trends

Growth Drivers

  • Increasing Adoption of Virtual and Augmented Reality Globally
  • Disturbed Retail Supply Chain due to the Negative Impact of COVID-19 

Challenges

  • Lack of Accessibility for Everyone
  • Very High Initial Investment

Augmented Reality in Retail Market: Key Insights

Base Year

2023

Forecast Year

2024–2036

CAGR

42.3%

Base Year Market Size (2023)

USD 3.74 billion

Forecast Year Market Size (2036)

USD 366.89 billion

Regional Scope

  • North America (U.S., and Canada)
  • Latin America (Mexico, Argentina, Rest of Latin America)
  • Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific)
  • Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Browse Key Market Insights with Data Illustration:


Author Credits:  Parul Atri


  • Report ID: 3798
  • Published Date: Sep 19, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The growing adoption of augmented reality in retail, to promote sales, is estimated to boost the market.

The market is anticipated to attain a CAGR of ~50% over the forecast period, i.e., 2022 – 2030.

The major players in the market are Microsoft Corporation, ViewAR GmbH, Apple Inc., Augment Systems Pvt. Ltd., Zugara, Inc., Blippar Ltd., Wikitude GmbH, PTC Inc., Augmented Pixels Inc., and others.
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