Augmented Reality in Retail Segmentation
The augmented reality in retail market is segmented by application into digital shopping, try-on solution, planning & designing, and others, out of which, the digital shopping segment is anticipated to hold the notable share in the market over the forecast period on account of increasing trend of at-home shopping applications, along with the unfavorable circumstances with respect to in-store shopping. Furthermore, the various features of digital shopping with AR, such as, control over digital elements in real space, are estimated to boost the market growth.
Our in-depth analysis of the global market includes the following segments:
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Browse key industry insights with market data tables & charts from the report:
Frequently Asked Questions (FAQ)
In the year 2025, the industry size of augmented reality in retail is evaluated at USD 7.23 billion.
Augmented Reality in Retail Market size was over USD 5.32 billion in 2024 and is poised to exceed USD 521.89 billion by 2037, growing at over 42.3% CAGR during the forecast period i.e., between 2025-2037.
Europe industry is predicted to dominate majority revenue share by 2037, driven by availability of advanced technology in developed countries, such as, Germany, Sweden, United Kingdom, and others.
The major players in the market are Microsoft Corporation, ViewAR GmbH, Apple Inc., Augment Systems Pvt. Ltd., Zugara, Inc., Blippar Ltd., Wikitude GmbH, PTC Inc., Augmented Pixels Inc., and others.
