ATV and UTV Market Share

  • Report ID: 6112
  • Published Date: Sep 17, 2025
  • Report Format: PDF, PPT

ATV and UTV Market Regional Analysis:

North American Market Statistics North America industry is expected to dominate majority revenue share of 32% by 2035, up from a revenue of USD 3.13 billion generated in the year 2024. This growth of the market can be encouraged by the rising number of people participating in outdoor activities.

In 2022, close to 81% of Americans are estimated to participate in outdoor activities including camping, boating, or visiting a state or national park. This projects a rise from about 59% in 2020 and approximately 78% in 2021. Moreover, the rising disposable income is also predicted to have a notable impact on the rise in the adoption of outdoor activities.

The US market for ATV and UTV market is projected to have significant growth in revenue over the forecast period due to the growing production of ATV and UTV.

The ATV and UTV market in Canada will have a notable rise in the market between 2026-2035. This could be on account of rising digitalization which is further encouraging the adoption of cloud and IoT.

European Market Insights

The Europe ATV and UTV market is expected to have significant growth in the market by 2035. This growth is poised to be encouraged by growing investment to digitalize the agriculture sector. For instance as per the European Commission, with the implementation of Horizon 2020, over USD 216.55 million was allocated for Research and Innovation (RandI) to develop digital technologies for the agricultural industry.

The Germany market for ATV and UTV is set to gather the highest revenue share by the end of 2035 as compared to other nations in this region on account of the growing popularity of quad bikes.

The ATV and UTV market in the United Kingdom is also evaluated to have significant growth in the market over the years to come. The major element to influence the market expansion in this area is the rising presence of key players.  

The Italy market for ATV and UTV is also expected to rise between 2026 and 2035 due to the increasing tourist population.

ATV & UTV Market Share

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In the year 2026, the industry size of ATV and UTV is evaluated at USD 15.75 billion.

The global ATV and UTV market size was worth over USD 14.8 billion in 2025 and is poised to grow at a CAGR of more than 7.1%, reaching USD 29.39 billion revenue by 2035.

North America atv and utv market will hold more than 32% share by 2035, driven by the rising number of people participating in outdoor activities.

Key players in the market include Polaris Inc., Yamaha Motor Co., Ltd., Honda Motor Co., Ltd., Kawasaki Heavy Industries, Ltd., Arctic Cat (Textron Inc.), Can-Am (BRP), Suzuki Motor Corporation, CFMOTO Powersports, Inc., KYMCO, Hisun Motors Corp.
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