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ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Trends

  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market TOC

  1. An Outline of the ASEAN and Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Market Definition
    2. Market Segmentation
    3. Product Overview
  2. Assumptions and Abbreviations
  3. Research methodology
    1. Research Process
    2. Primary Research
      1. Manufacturers
      2. Suppliers/Distributers
      3. End Users
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Makers
  5. Forces of the Market Constituents
    1. Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  6. Key Market Opportunities for Business Growth
  7. Major Roadblocks for the Market Growth
  8. Government Regulations
  9. Technology Transition and Adoption Analysis
  10. Industry Risk Analysis
  11. Global Economic Outlook: Challenges for Recovery and its Impact on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Ukraine-Russia Crisis
    2. Potential US Economic Slowdown
  12. Impact of COVID-19 on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  13. Spending Analysis on Pharma Product Advertising
  14. Industry Supply Chain Analysis
  15. Consumer Behavior Analysis
  16. Analysis on Ongoing Technological Advancement in ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  17. End User Analysis
  18. Competitive Positioning: Strategies to Differentiate a Company from its Competitors
  19. Competitive Model: A Detailed Inside View for Investors
    1. Market share analysis, 2022
    2. Business Profiles of Key Enterprises
      1. IQVIA Inc.
      2. Dentsu
      3. Medibrandox
      4. Ogilvy Group
      5. Enthof
      6. Meson Digital Marketing Agency
      7. Indus Net TechShu
      8. MYsense
      9. Indegene
  20. ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
      4. By Geography
        1. Singapore, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. Indonesia, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Thailand, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Malaysia, 2022-2033F (USD Million), CAGR, 2023-2033F
        5. Vietnam, 2022-2033F (USD Million), CAGR, 2023-2033F
        6. Philippines, 2022-2033F (USD Million), CAGR, 2023-2033F
        7. Rest of ASEAN, 2022-2033F (USD Million), CAGR, 2023-2033F
  21. Singapore Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  22. Indonesia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  23. Thailand Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  24. Malaysia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  25. Vietnam Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  26. Philippines Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  27. Rest of ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  28. Japan Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Trends

Growth Drivers

  • Growing Penetration of Mobile Phones- Southeast Asia were expected to have about 320 million smartphone users by 2022, and that figure would continue to grow until 2026. Any type of advertising that appears on devices either of those as smartphones and tablet computers is referred to as mobile advertising. Companies could use SMS text ads or banner ads that are placed on mobile websites to advertise on these devices. Additionally, company could also advertise their product on social media. Hence, owing to the large number of people using smartphones, it has become easy for pharma and medical equipment company to advertise their products.

  • Surge in Social Media User - India has about 447 million active social media users, or around 30% of the country's total population. Approximately 98% of these (about 444 million) use their mobile phones to access social media.

  • Growth in Pharma and Medical Equipment Company - In an effort to lure Japanese pharmaceutical and medical device manufacturers to India, the Indian government has urged them to establish businesses in Gujarat, Telangana, Andhra Pradesh, Himachal Pradesh, and Goa. According to estimates, Japanese businesses would invest about 26 Million in this industry.

  • Upsurge of Users on Email - About 3 billion people use email every day. As a result, the vast majority of email marketers incorporate mobile-friendly communications into their marketing plans.

  • Growth in Internet User - In Japan, there were around 114 million internet users in 2021. This figure was anticipated to climb to roughly 115 million internet users by 2026.

Challenges

  • Growing Competition in the Digital Advertising Market - The development of digital advertising in the market for pharmaceuticals and medical equipment is anticipated to be constrained by increased competition. A record number of companies have entered the digital market, and as a result, demand has surged and brand costs have gone up. In light of the increased competition, marketers must be more strategic and intelligent to stand out in the digital age. Hence, creating engaging content has become necessary. However, consumers have evolved noise-cancelling abilities as a result of the constant barrage of digital marketing content. Hence, this factor is estimated to hinder the market growth.
  • Complexity in Operation
  • Lack of Professional in Order to Create Engaging Content

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market: Key Insights

Base Year

2022

Forecast Year

2023-2033

ASEAN Market CAGR

10.85%

Japan Market CAGR

10.68%

 ASEAN Base Year Market Size (2022)

USD 0.50 Billion

Japan Base Year Market Size (2022) 

USD 1.52 Billion

ASEAN Forecast Year Market Size (2033)

USD 1.57 Billion

Japan Forecast Year Market Size (2033)

USD 4.62 Billion

Regional Scope
  • ASEAN (Singapore, Indonesia, Thailand, Malaysia, Vietnam, Philippines, and Rest of ASEAN)
  • Japan
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Browse Key Market Insights with Data Illustration:

Author Credits:  Radhika Pawar


  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the growth of the market are growing penetration of mobile phones, surge in social media users, growth in pharma and medical equipment company, and others.

The market is anticipated to attain a CAGR of 10.85% and 10.68% respectively over the forecast period, i.e., 2023-2033

Growing competition in the digital advertising, complexity in operation, and lack of professional in order to create engaging content are estimated to be the growth hindering factors for the market expansion.

The major players in the market are IQVIA Inc., Dentsu, Medibrandox, Ogilvy Group, and more.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by ad format, platform, end user, and by region.

The mobile segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
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