ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Size

  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market TOC

  1. An Outline of the ASEAN and Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Market Definition
    2. Market Segmentation
    3. Product Overview
  2. Assumptions and Abbreviations
  3. Research methodology
    1. Research Process
    2. Primary Research
      1. Manufacturers
      2. Suppliers/Distributers
      3. End Users
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Makers
  5. Forces of the Market Constituents
    1. Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  6. Key Market Opportunities for Business Growth
  7. Major Roadblocks for the Market Growth
  8. Government Regulations
  9. Technology Transition and Adoption Analysis
  10. Industry Risk Analysis
  11. Global Economic Outlook: Challenges for Recovery and its Impact on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Ukraine-Russia Crisis
    2. Potential US Economic Slowdown
  12. Impact of COVID-19 on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  13. Spending Analysis on Pharma Product Advertising
  14. Industry Supply Chain Analysis
  15. Consumer Behavior Analysis
  16. Analysis on Ongoing Technological Advancement in ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  17. End User Analysis
  18. Competitive Positioning: Strategies to Differentiate a Company from its Competitors
  19. Competitive Model: A Detailed Inside View for Investors
    1. Market share analysis, 2022
    2. Business Profiles of Key Enterprises
      1. IQVIA Inc.
      2. Dentsu
      3. Medibrandox
      4. Ogilvy Group
      5. Enthof
      6. Meson Digital Marketing Agency
      7. Indus Net TechShu
      8. MYsense
      9. Indegene
  20. ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
      4. By Geography
        1. Singapore, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. Indonesia, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Thailand, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Malaysia, 2022-2033F (USD Million), CAGR, 2023-2033F
        5. Vietnam, 2022-2033F (USD Million), CAGR, 2023-2033F
        6. Philippines, 2022-2033F (USD Million), CAGR, 2023-2033F
        7. Rest of ASEAN, 2022-2033F (USD Million), CAGR, 2023-2033F
  21. Singapore Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  22. Indonesia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  23. Thailand Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  24. Malaysia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  25. Vietnam Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  26. Philippines Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  27. Rest of ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  28. Japan Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Size

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market size is projected to cross USD 1.57 Billion and USD 4.62 Billion by the end of 2033, growing at a CAGR of 10.85% and 10.68% during the forecast period, i.e., 2023-2033. In the year 2022, the industry size of ASEAN & Japan digital advertising in pharma and medical equipment was USD 0.50 Billion and USD 1.52 Billion. The growth of the market can be attributed to growing penetration of internet in ASEAN region or Japan, further boosting the growth in social media users. Over 399 million people utilize the internet, and Southeast Asia is a thriving emerging market with a thriving digital economy. Further, more than 1 billion social media users, primarily in China, were based in Eastern Asia in 2022. In addition, about 840 million people in Southern Asia used social media.  With more people using the internet, pharmaceutical and medical equipment companies would have a huge advantage in spreading their products and information through digital marketing platforms including social media ads, video commercials, mobile ads, and others.

In the pharmaceutical and medical equipment industries, digital advertising strives to persuade the intended consumer to learn more about their products, including making a purchase, and it aids in boosting website traffic and brand recognition. Further, there has also been growing use of email marketing in pharmaceutical industries. One of the key routes for establishing and expanding communication between pharmaceutical companies, patients, and HCPs is email. As a marketing tool, email enables company to send recipients well-targeted communications, emphasizing the main content of the emails, and it is a quick and easy way to get in touch with the target market. However, many marketing specialists working in the pharma domain presently confront several difficulties when it comes to a deeper understanding of the influence of email communication. Hence, the demand for various powerful email approach such as interactive email is estimated to increase.


ASEAN-and-Japan-Digital-Advertising-in-Pharma-and-Medical-Equipment-Market-scope
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Author Credits:  Radhika Pawar


  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the growth of the market are growing penetration of mobile phones, surge in social media users, growth in pharma and medical equipment company, and others.

The market is anticipated to attain a CAGR of 10.85% and 10.68% respectively over the forecast period, i.e., 2023-2033

Growing competition in the digital advertising, complexity in operation, and lack of professional in order to create engaging content are estimated to be the growth hindering factors for the market expansion.

The major players in the market are IQVIA Inc., Dentsu, Medibrandox, Ogilvy Group, and more.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by ad format, platform, end user, and by region.

The mobile segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
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