ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Analysis

  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market TOC

  1. An Outline of the ASEAN and Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Market Definition
    2. Market Segmentation
    3. Product Overview
  2. Assumptions and Abbreviations
  3. Research methodology
    1. Research Process
    2. Primary Research
      1. Manufacturers
      2. Suppliers/Distributers
      3. End Users
    3. Secondary Research
    4. Market Size Estimation
  4. Summary of the Report for Key Decision Makers
  5. Forces of the Market Constituents
    1. Factors/Drivers Impacting the Growth of the Market
    2. Market Trends for Better Business Practices
  6. Key Market Opportunities for Business Growth
  7. Major Roadblocks for the Market Growth
  8. Government Regulations
  9. Technology Transition and Adoption Analysis
  10. Industry Risk Analysis
  11. Global Economic Outlook: Challenges for Recovery and its Impact on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
    1. Ukraine-Russia Crisis
    2. Potential US Economic Slowdown
  12. Impact of COVID-19 on ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  13. Spending Analysis on Pharma Product Advertising
  14. Industry Supply Chain Analysis
  15. Consumer Behavior Analysis
  16. Analysis on Ongoing Technological Advancement in ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market
  17. End User Analysis
  18. Competitive Positioning: Strategies to Differentiate a Company from its Competitors
  19. Competitive Model: A Detailed Inside View for Investors
    1. Market share analysis, 2022
    2. Business Profiles of Key Enterprises
      1. IQVIA Inc.
      2. Dentsu
      3. Medibrandox
      4. Ogilvy Group
      5. Enthof
      6. Meson Digital Marketing Agency
      7. Indus Net TechShu
      8. MYsense
      9. Indegene
  20. ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
      4. By Geography
        1. Singapore, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. Indonesia, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Thailand, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Malaysia, 2022-2033F (USD Million), CAGR, 2023-2033F
        5. Vietnam, 2022-2033F (USD Million), CAGR, 2023-2033F
        6. Philippines, 2022-2033F (USD Million), CAGR, 2023-2033F
        7. Rest of ASEAN, 2022-2033F (USD Million), CAGR, 2023-2033F
  21. Singapore Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  22. Indonesia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  23. Thailand Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  24. Malaysia Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  25. Vietnam Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  26. Philippines Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  27. Rest of ASEAN Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F, (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
  28. Japan Digital Advertising in Pharma and Medical Equipment Market Outlook & Projections, Opportunity Assessment, 2022 to 2033
    1. Market Overview
    2. By Value (USD Million)
      1. By Ad Format
        1. Social Media Ads, Market Value (USD Million), CAGR, 2023-2033F
        2. Native Ads, (USD Million), CAGR, 2023-2033F
        3. Search Engine Ads, (USD Million), CAGR, 2023-2033F
        4. Display Ads, (USD Million), CAGR, 2023-2033F
        5. Video Advertising, (USD Million), CAGR, 2023-2033F
        6. Mobile Advertising, (USD Million), CAGR, 2023-2033F
        7. Banner Ads, (USD Million), CAGR, 2023-2033F
        8. Other Ads, (USD Million), CAGR, 2023-2033F
      2. By Platform
        1. Mobile, (USD Million), CAGR, 2023-2033F
        2. Desktop, (USD Million), CAGR, 2023-2033F
        3. Other Platforms, (USD Million), CAGR, 2023-2033F
      3. By End User
        1. Pharmaceutical Companies, 2022-2033F (USD Million), CAGR, 2023-2033F
        2. By Products, 2022-2033F (USD Million) CAGR, 2023-2033F
          1. Patent Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
          2. Generic Medicine, 2022-2033F (USD Million), CAGR, 2023-2033F
        3. Category, 2022-2033F (USD Million), CAGR, 2023-2033F
          1. Prescription Drugs, 2022-2033F (USD Million) CAGR, 2023-2033F
          2. OTC Drugs, 2022-2033F (USD Million), CAGR, 2023-2033F
        4. Medical Device Companies, 2022-2033F (USD Million), CAGR, 2023-2033F

ASEAN & Japan Digital Advertising in Pharma and Medical Equipment Market Analysis

Platform (Mobile, Desktop, Other Platforms)

The ASEAN & Japan digital advertising in pharma and medical equipment market is segmented and analyzed for demand and supply by platform into mobile, desktop, and other platforms. Out of these, the mobile segment is anticipated to hold the largest market revenue of USD 1,298.6 Million and USD 3,404.1 Million respectively by the end of 2033, up from a revenue of USD 402.7 Million and USD 1,070.7 Million in the year 2022. Further, the segment is anticipated to grow at a highest CAGR of 11.27% and 11.13% respectively. The growth of the segment can be attributed to growing penetration of mobile phones. In Japan, there were more than 100 million smartphone users in 2022. By 2027, it was anticipated to surpass about 114 million, an increase of around 27 million users from 2018. The most successful online kind of advertising is mobile advertising. Large number of people are estimate to use mobile daily and every time no matter what they are doing. Hence, pharma and medical equipment finds it more convenient to advertise on mobile phones.

Ad Format (Social Media Ads, Native Ads, Search Engine Ads, Display Ads, Video Advertising, Other Ads)

The ASEAN & Japan digital advertising in pharma and medical equipment market is also segmented and analyzed for demand and supply by ad format into social media ads, native ads, search engine ads, display ads, video advertising, mobile advertising, banner ads, and others ads. Amongst these, the search engine ads segment is estimated to generate the highest revenue of USD 467.1 Million and 1,375.1 Million respectively by the end of 2033, up from a revenue of USD 164.8 Million and 494.3 Million respectively in the year 2022. Advertising that appears on search engines including Google, Yahoo, and Bing on mobile devices, tablets, desktop computers, and linked TVs is referred to as search engine advertising. Being prominently displayed on search engine results pages increases the visibility of brands and products, and this has been proven to be a successful strategy for pharma and medical equipment firms over the past decade. However, the video advertising segment is estimated to grow at a highest CAGR 12.40% and 12.12% respectively over the forecast period. Videos are estimated to be more engaging than any other channel. Hence, more company are expected to use video advertising in order to promote their products over the forecast period.

Our in-depth analysis of the global market includes the following segments:

                      By Ad Format

  • Social Media Ads
  • Native Ads
  • Search Engine Ads
  • Display Ads
  • Video Advertising
  • Mobile Advertising
  • Banner Ads
  • Other Ads

                    By Platform

  • Mobile
  • Desktop
  • Other Platforms

                   By End User

  • Pharmaceutical Companies
    • By Product
      • Patent Medicine
      • Generic Medicine
    • By Category
      • Prescription Drugs
      • OTC Drugs
  • Medical Device Companies
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Author Credits:  Radhika Pawar


  • Report ID: 4702
  • Published Date: Feb 22, 2023
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

The major factors driving the growth of the growth of the market are growing penetration of mobile phones, surge in social media users, growth in pharma and medical equipment company, and others.

The market is anticipated to attain a CAGR of 10.85% and 10.68% respectively over the forecast period, i.e., 2023-2033

Growing competition in the digital advertising, complexity in operation, and lack of professional in order to create engaging content are estimated to be the growth hindering factors for the market expansion.

The major players in the market are IQVIA Inc., Dentsu, Medibrandox, Ogilvy Group, and more.

The company profiles are selected based on the revenues generated from the product segment, the geographical presence of the company which determines the revenue generating capacity as well as the new products being launched into the market by the company.

The market is segmented by ad format, platform, end user, and by region.

The mobile segment is anticipated to garner the largest market size by the end of 2033 and display significant growth opportunities.
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