Application Security Market Trends

Growth Drivers

Growing Demand for Online Shopping

Globally, there are about 3 billion digital buyers. This means approximately 30% of the population all around the world do online shopping. Further, online retail are also including various features and options in order to remain in the competition. However, along with advanced feathers comes the threat of cyber risk. Typically, fraudsters accomplish this by breaking into e-commerce websites and collecting login or credit card information from users. They may employ it to either pose as customers and make fraudulent purchases or to sell information about consumers to other criminals online. Hence, the need for application security is growing with the rise in number of online shoppers.

Surge in Merges & Acquisitions of Company

The risk of cyber security rises with the growing trend of merge and acquisitions of the company. Since integration and data exchange may expose assets to risks to their confidentiality, integrity, and availability (CIA), mergers and acquisitions constitute a considerable risk to organizations. Therefore, organizations should take application security into consideration before merging or acquiring an organization.

Rise in Risk of Cybersecurity to Small Businesses

In 2021, globally, about 42% of small businesses were on target for security attacks. Moreover, given their modest online profile, small and medium-sized businesses (SMEs) don't believe they might become the target of an attack, as all the media attention is given to huge enterprise data breaches as those at Yahoo and TalkTalk. Therefore, they become more vulnerable to security attacks. As a result, small businesses are influenced more to focus on application security.

Challenges

Not Sufficient Budgets – The cost of application and innovating it on timely bases carries a huge price. Hence, especially small businesses find it difficult to invest in application protection. Hence, this factor is stated to restrain the growth of the market.
Inaccurate Sense of Security
Lack of Experts

Application Security Market: Key Insights

Base Year	2024
Forecast Year	2025-2037
CAGR	17.2%
Base Year Market Size (2024)	USD 10.97 billion
Forecast Year Market Size (2037)	USD 88.59 billion
Regional Scope	North America (U.S., and Canada) Latin America (Mexico, Argentina, Rest of Latin America) Asia-Pacific (Japan, China, India, Indonesia, Malaysia, Australia, Rest of Asia-Pacific) Europe (U.K., Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe) Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa

Frequently Asked Questions (FAQ)

In the year 2025, the industry size of application security is estimated at USD 12.5 billion.

The application security market size was over USD 10.97 billion in 2024 and is projected to cross USD 88.59 billion by the end of 2037, witnessing more than 17.2% CAGR during the forecast period i.e., between 2025-2037. The market growth is driven by growing demand for online shopping, the surge in mergers & acquisitions of companies, and the rise in the risk of cybersecurity to small businesses.

North America industry is poised to dominate 40% revenue share by 2037, backed by rising digital transformation along with the growing prevalence of financially motivated attacks.

The major players in the market include IBM Corporation, Capgemini Services SAS, Whitehat Security, Synopsys, Inc., SUBARU Corporation, Micro Focus, HCL Technologies Limited, Cisco Systems Inc., RapidAPI, Oracle Corporation.

Application Security Market Trends