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App Test Automation Market Trends

  • Report ID: 5105
  • Published Date: Dec 06, 2024
  • Report Format: PDF, PPT

Global App Test Automation Market

  1. Introduction
    1. Study Objective
    2. Scope of the report
    3. Market Taxonomy
  2. Study Assumptions and Abbreviations
    1. Research Methodology
    2. Secondary Research
    3. Primary Research
    4. SPSS Approach
    5. Data Triangulation
  3. Executive Summary
  4. Global Industry Overview Market Overview
    1. Market Overview
    2. Regional Synopsis
    3. Industry Supply Chain Analysis
    4. DROTs
      1. Driver
      2. Restraint
      3. Opportunities
      4. Trends
    5. Government Regulation: How they would Aid the Business?
    6. Competitive Landscape
      1. BrowserStack
      2. Cigniti Technologies Limited
      3. Invensis Technologies Pvt Ltd
      4. KEYSIGHT TECHNOLOGIES, INC.
      5. Open Text Corporation
      6. Parasoft Corporation
      7. QA Mentor, Inc.
      8. Ranorex GmbH
      9. Sauce Labs Inc.
      10. SmartBear Software
    7. Technology Analysis
    8. Price Benchmarking
    9. Discount Structure
    10. Analysis on App Test Automation Tools
    11. End-User Overview
    12. Recent News and Development
    13. Industry Risk Assessment
  5. Global Outlook and Projections
    1. Global Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Global Segmentation (USD Million), 2024-2037, By
      1. Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Regional Synopsis (USD Million), 2024-2037
        1. North America, Value (USD Million)
        2. Europe, Value (USD Million)
        3. Asia Pacific, Value (USD Million)
        4. Latin America, Value (USD Million)
        5. Middle East and Africa, Value (USD Million)
  6. North America Market
    1. Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Segmentation (USD Million), 2024-2037, By
      1. Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Country Level Analysis, Value (USD Million)
        1. U.S.
        2. Canada
  7. Europe Market
    1. Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Segmentation (USD Million), 2024-2037, By
      1. Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Country Level Analysis, Value (USD Million)
        1. UK
        2. Germany
        3. France
        4. Italy
        5. Spain
        6. NORDIC
        7. Russia
        8. Rest of Europe
  8. Asia Pacific Market
    1. Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Segmentation (USD Million), 2024-2037, By
      1.  Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Country Level Analysis, Value (USD Million)
        1. China
        2. Japan
        3. India
        4. Australia
        5. South Korea
        6. Vietnam
        7. Thailand
        8. Singapore
        9. Malaysia
        10. Rest of Asia Pacific
  9. Latin America Market
    1. Global Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Global Segmentation (USD Million), By
      1. Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Country Level Analysis, Value (USD Million)
        1. Brazil
        2. Argentina
        3. Mexico
        4. Rest of Latin America
  10. Middle East & Africa Market
    1. Global Overview
      1. Market Value (USD Million), Current and Future Projections, 2024-2037
      2. Increment $ Opportunity Assessment, 2024-2037
      3. Year-on-Year Growth Forecast (%)
    2. Global Segmentation (USD Million), By
      1. Test Type, Value (USD Million)
        1. Static Testing
        2. Dynamic Testing
          1. Functional Testing
            1. E2E Testing
            2. Others
          2. Non-Functional Testing
            1. API Testing
            2. Others
      2. Deployment, Value (USD Million)
        1. On-premises
        2. Cloud
      3. Organization Size, Value (USD Million)
        1. Small & Medium Enterprise
        2. Large Enterprise
      4. End user, Value (USD Million)
        1. IT & Telecommunication
        2. Healthcare
        3. Transportation & Logistics
        4. Retail
        5. BFSI
        6. Others
      5. Country Level Analysis, Value (USD Million)
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
  11. Global Economic Scenario
    1. World Economic Outlook
  12. About Research Nester
    1. Our Global Clientele
    2. We Serve Clients Across World

App Test Automation Market Trends

Growth Drivers

  • Adoption of DevOps and Agile practices: The increasing trend of DevOps and Agile practices has fueled the demand for automated testing solutions significantly. Continuous testing emerged as a critical element to maintain software quality, courtesy of dynamic and iterative development cycles. This approach ensures faster delivery while reducing errors, thus finding its place in modern software workflows. In May 2023, Micro Focus released UFT 16, an AI-powered test automation tool with better integration in CI/CD pipelines. The release has made automated testing a vital component in facilitating smooth processes in development and deployment. 
  • Increasingly using AI within testing: Artificial Intelligence is transforming app test automation and is increasing efficiency and accuracy in testing processes. AI-powered tools apply predictive analytics, adaptive learning, and autonomous functionalities to streamline testing workflows for the faster detection of issues by developers, thus improving overall software reliability. With the inclusion of advanced AI capabilities, Eggplant AI 2.0 introduced a new era in autonomous testing in January 2024. This development demonstrates a growing reliance on intelligent automation solutions to solve modern software development challenges. AI-driven testing has now become one of the major enablers of innovation in the space.
  • Increased cloud-based test platforms: Cloud-based test environments are observing increased demand due to being scalable, cost-efficient, and suitable for different test environments. Performing all the stages of testing is easy and affordable without the need for expensive investments in on-premises infrastructure. This reduces enterprise test cycles and makes more flexibility possible to adapt quickly to changing requirements. In June 2023, Microsoft teamed up with Leapwork to offer codeless test automation of Dynamics 365, making the complex testing of very large applications easier. The collaboration between the two is a good example of how cloud-based solutions are growing rapidly, and businesses want agility and efficiency in software testing.

Challenges

  • Complexity of testing across diverse platforms: One of the crucial challenges in app test automation comes with testing applications on several device types, operating systems, and various environments. The fragmentation in device types and software versions makes such a testing process cumbersome, requiring robust and adapted tools. Ensuring complete compatibility and consistency in working across platforms often requires huge involvement in terms of time consumption and resources. This complexity can further be multiplied in multiple global markets, where regions differ in their device preferences and network conditions.
  • Security concerns in cloud-based testing: While cloud-based test environments offer unmatched scale and economics, they also create serious security concerns. Companies dealing with sensitive information are required to be in strict compliance with regulatory requirements for the protection of personal data, such as the Health Insurance Portability and Accountability Act (HIPAA) and the General Data Protection Regulation (GDPR). Such security concerns pose critical challenges, such as the risk of unauthorized access, data breaches, and deficiencies in encryption mechanisms. Further, dependence on a third-party cloud service provider involves issues related to control over and insight into the data stored.

App Test Automation Market: Key Insights

Base Year

2024

Forecast Year

2025-2037

CAGR

17.2%

Base Year Market Size (2024)

USD 25.4 billion

Forecast Year Market Size (2037)

USD 216.6 billion

Base Year

  • North America (U.S. and Canada)
  • Asia Pacific (Japan, China, India, Indonesia, Malaysia, Australia, South Korea, Rest of Asia Pacific)
  • Europe (UK, Germany, France, Italy, Spain, Russia, NORDIC, Rest of Europe)
  • Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
  • Middle East and Africa (Israel, GCC North Africa, South Africa, Rest of the Middle East and Africa)
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Browse Key Market Insights with Data Illustration:

Author Credits:  Abhishek Verma


  • Report ID: 5105
  • Published Date: Dec 06, 2024
  • Report Format: PDF, PPT

Frequently Asked Questions (FAQ)

In 2024, the industry size of app test automation was USD 25.4 billion.

The global app test automation market size was USD 25.4 billion in 2024 and is expected to reach USD 216.6 billion by the end of 2037, expanding at a CAGR of 17.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of app test automation will be valued at USD 32.2 billion.

Key players in the market are BrowserStack, Cigniti Technologies Limited, Invensis Technologies Pvt Ltd, KEYSIGHT TECHNOLOGIES, INC., Open Text Corporation, Parasoft Corporation, QA Mentor, Inc., Ranorex GmbH, Sauce Labs Inc., SmartBear Software, and Tricentis.

The static testing segment is projected to dominate the market during the forecast period.

North America is projected to offer lucrative prospects to the players in the app test automation market during the forecast period.
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