Global App Test Automation Market TOC
1. Introduction
1.1. Market Definition
1.2. Market Segmentation
1.3. Product Overview
2. Assumptions and Acronyms
3.1. Research Process
3.2. Primary Research
3.3. Secondary Research
4. Executive Summary – Global App Test Automation Market
5. Market Dynamics
5.1. Drivers
5.2. Restraints
5.3. Opportunities
5.4. Trends
6. Regulations & Standards Landscape
7. Industry Risk Analysis
8. Analysis on Application Testing
9. Impact of COVID-19 on the Global App Test Automation Market
10. Analysis on In-House App Testing
11. Commonly Used Keywords in App Test Automation Market
12. Competitive Positioning
13.1. Market share analysis, 2021
13.2. Competitive benchmarking
13.3. Company Profiles
14. Global App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
14.1. Market Overview
14.2. By Value (USD Million)
14.3. Global App Test Automation Market – Segmentation Analysis 2023-2036
15. North America App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
15.1. Market Overview
15.2. By value (USD Million)
15.3. Market Segmentation by
16. Europe App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
16.1. Market Overview
16.2. By value (USD Million)
16.3. Market Segmentation by
17. Asia Pacific App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
17.1. Market Overview
17.2. By value (USD Million)
17.3. Market Segmentation by
18. Latin America App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
18.1. Market Overview
18.2. By value (USD Million)
18.3. Market Segmentation by
19. Middle East & Africa App Test Automation Market, Outlook & Projections, Opportunity Assessment, 2023 to 2036
19.1. Market Overview
19.2. By value (USD Million)
19.3. Market Segmentation by
App Test Automation Market size was valued at USD 24.24 Billion in 2023 and is anticipated to reach USD 276.73 Billion by the end of 2036, expanding at around 20.6% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of app test automation is assessed at USD 28.73 Billion. The demand for app test automation is growing faster due to the increasing prevalence of digitization in commercial business as well as the consumer electronics sector. A number of methods are increasingly being used for creating an efficient business environment. For instance, Agile and DevOps methods provide faster bug removal, integration of unexpected variations, and post-deployment debugging. These advantages improve automation testing in a number of industries such as telecommunications and automotive services.
Test automation is becoming an essential process for many project teams across various software development projects. Test automation has the capability of achieving the needed objectives of easing out the regression testing effort. Often, test automation projects, once delivered to the client, get into cold storage and will not be used properly, which results in wasted efforts and costs. According to a report from World Quality, only 14 to 18% of organizations have basic test automation tools in place and have a high potential opportunity for app test automation service providers to grab the market share. Selecting the right test automation tool is of high importance to gain long-term benefits from automation testing.
Growth Drivers
Challenges
|
Base Year |
2023 |
|
Forecast Year |
2024-2036 |
|
CAGR |
20.6% |
|
Base Year Market Size (2023) |
USD 24.24 Billion |
|
Forecast Year Market Size (2036) |
USD 276.73 Billion |
|
Regional Scope |
|
Testing Type (Static Testing, Dynamic Testing)
The static testing segment is expected to hold the highest share in the global app test automation market. This can be attributed to the fact that static testing is carried out in the early stages of development to prevent errors because it is simpler to identify the causes of failures and rectify them. According to Capgemini’s report, about 85% of software problems can be found by thorough static testing.
End-User (IT & Telecommunications, Healthcare, Transportation & Logistics, Retail, BFSI)
App test automation market from the IT & telecommunications segment has the highest revenue share of approximately 23% in terms of application of app testing automation as they are predominantly used to test the effectiveness of mobile apps and websites in 2021. Continuous security testing drives and integration of functional testing and mobile app security testing to find bugs are followed in the industry to enhance overall app quality.
Our in-depth analysis of the global market includes the following segments:
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Testing Type |
|
|
Organization Size |
|
|
Deployment |
|
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End-User |
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North American Market Statistics
The North America app test automation market, amongst the market in all the other regions, is projected to hold the largest market share during the forecast period owing to the presence of leading market players such as QA Mentor, Inc., Tricentis, Parasoft, Keysight Technologies Limited, Sauce Labs, SmartBear Software and Ranorex Inc. The US consumer technology sector is hitting more than USD 460 billion in sales, growing at an annual rate of around 4%, while the streaming and software spending is at USD 112 billion, which is growing at the rate of more than 10%, helping the testing automation market to grow rapidly in the US.
Asia Pacific Market Forecast
The Asia-Pacific app test automation market is expected to grow at a CAGR of 23.20% during the forecast period and the is projected to reach USD 29.54 Billion. The growth of the market can be attributed majorly to the high GDP growth rate, being the trade center of the world, and the considerable presence of the IT industry. For instance, one-half of the world's population, 60% of its economies, and, by 2019, half of all internet users worldwide will reside in the Asia-Pacific region. Thus, it should be no surprise that Asia outperforms many other areas in digital transformation, including Europe and the Americas. The Economist Intelligence Unit (EIU) claims that consumer demand frequently leads Asian businesses to take the lead in digital transformation. Asia is increasingly turning into a region where consumer companies are determining how to future-proof their operations. The scenario is especially true in China. This is because Chinese consumers are lagging behind other countries regarding digital technologies.
Author Credits: Abhishek Verma
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