Global App Test Automation Market
App Test Automation Market size was valued at USD 25.4 billion in 2024 and is expected to secure a valuation of USD 216.6 billion by the end of 2037, rising at a CAGR of 17.2% during the forecast period, i.e., 2025-2037. In 2025, the industry size of app test automation is evaluated at USD 32.2 billion.
The app test automation market is anticipated to expand at a rapid pace, with businesses trying to work toward better software quality while cutting down time-to-market. The growing adoption of DevOps practices and AI-driven testing solutions in the market is further escalating the demand. For instance, in March 2024, Sauce Labs integrated with GitHub Actions with the aim of bringing continuous testing into CI/CD pipelines. The integration will simplify the test processes for developers with improved reliability and efficiency. This is further supported by government initiatives in favor of digital transformation and the adoption of automation technologies.
Cloud-based testing platforms and codeless automation have recently witnessed an unprecedented rise, which is boosting the app test automation landscape. In February 2023, Apexon partnered with cloud providers in order to deliver next-generation automation and security solutions for customers. This helps organizations manage a smoother DevOps lifecycle without compromising standards pertaining to high-quality software. In addition, other factors, such as investment by various governments of emerging markets in digital infrastructure, will eventually contribute to increasing the adoption of advanced automated tools and create lucrative opportunities for the market players during the forecast period.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
17.2% |
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Base Year Market Size (2024) |
USD 25.4 billion |
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Forecast Year Market Size (2037) |
USD 216.6 billion |
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Base Year |
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Test Type (Static Testing, Dynamic Testing)
The static testing segment is estimated to capture app test automation market share of around 55% by the end of 2037. The dominance of this segment is due to its wide usage and capability to find errors in the earliest stages of software development. In June 2023, ESCRIBA AG, in collaboration with Software AG, merged static testing solutions into the automation framework. This development represented the importance of the approach for modern software development. Furthermore, the segment is anticipated to witness continuous growth through increased demand for proactive quality assurance methods.
Deployment (On-premises, Cloud)
In app test automation market, on-premises segment is set to dominate revenue share of around 53.5% by the end of 2037, driven by industries prioritizing data security and control. On-premises solutions protect sensitive data better and are ideal for industries like finance, healthcare, and government with tight regulatory controls. On-premises solutions have better personalization options as well as integration with on-premises IT infrastructures that have complicated systems. In February 2024, Micro Focus released UFT One 17.5, featuring additional on-premises functionality and features that ensure more secure and efficient testing. Furthermore, this segment's growth underlines the continued reliance on secure, localized solutions despite the rise of cloud-based alternatives.
Our in-depth analysis of the global market includes the following segments:
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Test Type |
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Deployment |
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Organization Size |
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End user |
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North America Market Analysis
North America app test automation market is anticipated to dominate revenue share of over 40% by 2037, driven by strong technological developments and enterprise adoption of automation platforms. Operational efficiency, coupled with its mature IT landscape, is benefiting this region by offering lucrative opportunities to both new and established players. In September 2024, Opkey announced a strategic collaboration with Flexagon, touting an AI-driven, no-code test automation platform with greater development and testing workflows. This further reflects the region's concentration on lower costs and higher productivity while maintaining a competitive advantage in technological automation.
The U.S. drives the North America app test automation market due to the emphasis it puts on innovation and modern technologies. Major industry players and technology giants actively drive the adoption of AI and machine learning across automation testing. In February 2024, SmartBear Software released cross-platform test automation with advanced capabilities to cater specifically to complex mobile and web apps. This development mirrors investments that are still being made continuously in the country to provide the right testing tools in line with the rising demand for perfect and efficient testing in segments.
Canada app test automation market is anticipated to reflect steady growth due to the rising focus on digital transformation and the uptake of efficient quality assurance practices in the country. Companies in Canada are seeking scalable, secure testing solutions that are customized according to local regulations. For example, Cigniti Technologies expanded its geographical presence in the region in August 2024 with different AI-driven testing services for enterprise applications. This testifies that the country is anticipated to garner a considerable share of the market with more focus on availing reliable and innovative automated testing solutions across industries.
Asia Pacific Market Statistics
Till 2037, Asia Pacific app test automation market is estimated to witness growth rate of around 18.7%. The large IT workforce, combined with the growing demand for automation in software testing, drives the growth of the market. In June 2024, Panaya launched the latest SaaS-based codeless test automation solution for the seamless automation of ERP and CRM applications. This development underlines how Asia Pacific can lead the front in creating flexible enterprise-grade testing solutions.
The strong IT services industry and investment in upskilling the workforce have rapidly influenced the market in India. The growing demand for fast and error-free software solutions has made automation tools the prime focus of organizations in the country. For example, Aimore Technologies launched the Cypress Training Program in Chennai in October 2024, providing advanced automation testing competencies for IT professionals. Furthermore, government initiatives in support of digital transformation have also accelerated the pace of adoption. Locally competitive pricing has further opened up automation solutions to businesses of all sizes.
China continues to strengthen its position in the app test automation market through strategic investments and technological advancements. This emphasis is further supported by the country's focus on integrating AI and Machine Learning into automation platforms for fast-moving software development. In December 2024, Alibaba Cloud launched the AI Alliance Accelerator Program, aiming to work with 50 AI technology partners and 50 channel partners by 2025. Such development suggests China is committed to improving the effectiveness of its digital infrastructure, promoting the app test automation landscape.
The mobile app test automation market is fiercely competitive and is led by key players such as BrowserStack, Cigniti Technologies Limited, Keysight Technologies, Inc., SmartBear Software, and Tricentis. These companies are making innovation with the power of AI and machine learning their top priority, creating new standards of efficiency and reliability for testing solutions. Other strategic methods of mergers and acquisitions have been a major tactical tool pursued by companies to gain a better market positioning and expand their offerings. This increases scalability and flexibility as players build benchmarks in app test automation through continuous benchmarking. With such advanced testing solution development, they remain competent in this dynamic market scenario.
In August 2024, Accenture launched the Accenture Responsible AI Platform in collaboration with AWS to show how AI integrates into test automation. This deal points to the trend in industry-wide collaboration toward scalable and intelligent solutions for the requirements of complex software systems. The platform exemplifies how partnerships drive innovation by combining expertise from different domains. Such initiatives by players underscore the dynamic and lucrative market.
Here are some leading companies in the market:
Author Credits: Abhishek Verma
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