Antivirus Software Market size was over USD 4.9 billion in 2024 and is estimated to reach USD 11.8 billion by the end of 2037, expanding at a CAGR of 7.6% during the forecast timeline, i.e., 2025-2037. In 2025, the industry size of the antivirus software is assessed at USD 5.2 billion.
With the rise of sophisticated attacks targeting individuals and organizations, antivirus solutions have evolved to offer real-time threat detection, behavior-based analysis, and multi-layered protection. This market caters to diverse segments, from individual users to enterprises, with specialized tools designed to address varying security needs. According to the Australia Cyber Security Centre (ACSC), over 76,000 cybercrime reports were received in 2021-22, showing an increase of 13% from 2020-21, which equates to one report every 7 minutes.
The rising adoption of cloud computing and IoT devices has further fueled the demand for advanced antivirus solutions. The National Cybersecurity Center of Excellence estimated that over 75 billion IoT devices will be in use by the end of 2025. Market players continue to innovate by integrating artificial intelligence and machine learning to enhance threat prediction and response, ensuring the antivirus software market remains dynamic and essential in the modern digital landscape.
Growth Drivers
Challenges
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
7.6% |
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Base Year Market Size (2024) |
USD 4.9 billion |
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Forecast Year Market Size (2037) |
USD 11.8 billion |
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Regional Scope |
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By the end of 2037, PC segment is estimated to hold over 77.1% antivirus software market share. This is due to the widespread use of PCs in both personal and professional settings. The prevalence of targeted malware attacks on these devices, and the demand for robust protection among gamers and remote workers is driving the segment’s growth notably. As per a 2024 survey, 90% of America’s total population agrees that PCs require antivirus protection.
In July 2023, the FBI noted two trends in the U.S. emerging across the ransomware environment. Dual ransomware attacks were conducted in close proximity to one another, resulting in a combination of data encryption, exfiltration, and financial losses from ransom payments. The FBI issued warnings against such threats in October 2023 to prevent companies from getting trapped, resulting in higher adoption of antivirus software.
Application (Enterprise, Individual, Government)
Based on application, the enterprise segment is projected to register a significant share in the antivirus software market during the forecast period. Enterprises handle sensitive data and must comply with stringent regulations such as GDPR and HIPAA, driving the demand for advanced antivirus tools. Additionally, the adoption of cloud computing and IoT technologies has accelerated the attack surface, making endpoint protection a priority for businesses.
The enterprises demand robust cybersecurity solutions to combat threats including ransomware, phishing, and zero-day attacks. As per a survey conducted among the owners of small businesses across six countries in January 2024, 61% of the small businesses lost more than USD 10,000 dealing with the attacks, of whom 17% have experienced more than one cyberattack. Rising remote work trends have further amplified the need for enterprise-grade antivirus solutions to secure employees’ devices and networks.
Our in-depth analysis of the global antivirus software market includes the following segments:
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Type |
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Application |
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North America Market Analysis
North America antivirus software market is anticipated to hold revenue share of more than 48.3% by 2037. According to an article posted by the Federal Bureau of Investigation in 2023, IC3 received 880,418 complaints from the American public. Potential losses exceeded USD 12.5 billion in the same year, which is a 10% rise in complaints received, representing a 22% increase in losses suffered, in comparison to 2022. Nearly 88% of the people in a survey conducted in America consider antivirus software to be an effective measure against cyberattacks. These factors are boosting the antivirus software industry growth significantly in the region.
The antivirus software market in the U.S. is propelled by the high prevalence of cyber attacks targeting businesses, government entities, and individuals. With a strong focus on digital innovation and a massive volume of sensitive data being processed, organizations prioritize robust antivirus solutions to safeguard critical systems. The U.S. also has a mature cybersecurity ecosystem with a strong presence of leading antivirus providers, further driving market growth.
Canada antivirus software market is growing steadily due to increasing cyber risks and a rising focus on digital security. Businesses, particularly in sectors including finance, and healthcare, are adopting antivirus tools to protect data and meet regulatory requirements. Additionally, the expansion of smart cities and digital government initiatives across Canada is creating further opportunities for advanced antivirus solutions to secure interconnected systems and networks.
Europe Market Statistics
Europe is anticipated to register a considerable share in the global antivirus software market during the forecast period. The market is majorly driven by strict data protection regulations including GDPR. According to the European Repository of Cyber Incidents (EuRepoC), more than 3390 cyber incidents were recorded in the region between January 2022 to December 2024. The region’s emphasis on digital transformation and growing awareness among consumers about online safety contribute to the steady growth of the antivirus software market in the region.
The antivirus market in France is driven by the increasing digitalization of businesses and the government’s focus on strengthening cybersecurity infrastructure. Strict adherence to GDPR and other data protection regulations has compelled organizations to adopt advanced antivirus solutions to secure sensitive information. Sectors SMEs are a significant part of the country’s economy and are increasingly investing in antivirus tools to protect against ransomware and phishing attacks. These factors are boosting the market significantly.
Germany antivirus software market is expanding rapidly due to its strong industrial base and reliance on digital technologies such as Industry 4.0 and IoT. Additionally, Germany’s strong emphasis on privacy and data security, combined with public awareness campaigns about cybersecurity, has led to a growing adoption of antivirus software among individuals and smaller businesses. These factors, alongside the rise of hybrid work models, continue to support market expansion.
Companies in the antivirus software market are integrating artificial intelligence and machine learning to enhance threat detection and prevention. Subscription-based models with tiered pricing are widely implemented to cater to diverse customer segments, ensuring affordability and regular updates. Additionally, firms prioritize partnerships with enterprises, government agencies, and IT service providers to expand their reach, while investing in cybersecurity awareness campaigns to build trust and educate users about evolving threats. Some of these companies are:
Author Credits: Abhishek Verma
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