Anime Market Share

APAC Market Statistics

Asia Pacific industry is set to hold largest revenue share of 40% by 2037. The market growth in the region is also expected due to Japan being a part of the Asia Pacific region and also being the birthplace of anime. Japan leads the Asia Pacific anime market, holding over 40% of the global anime share in 2020. As the birthplace of anime, Japan has seen its popularity soar in the Asia Pacific, especially in China. More anime fans and the rising need for anime content have fueled the market's growth. Streaming platforms and anime events catering to this fan base have further boosted the market. The region has also seen major tech progress in anime, like using virtual reality (VR) to offer a rich viewing experience. These tech steps have drawn more viewers and driven anime market growth.

In China, anime has seen a big rise in recent years. The Chinese government is backing the homegrown anime industry to reduce Japan's hold. More funds for animation studios and chances for new anime artists have helped grow the Chinese anime market.

South Korea, too, has seen a surge in anime's popularity. The country has a lively animation industry and has made well-known anime series that have won global acclaim.

North America Market Analysis

The North America region will also encounter huge growth for the anime market during the forecast period and will hold the second position owing to several factors. One major reason is the rising popularity of anime among a diverse audience. Anime has found fans not only among hardcore enthusiasts but also among mainstream viewers, who enjoy its unique storytelling, art style, and cultural themes. Promotional tie-ins with fast-food chains, cosmetics brands, and electronics companies have also played a part in this growth. These partnerships have helped to expand anime's reach and increase its visibility in the North American market. Another key factor is the rise of streaming platforms like Crunchyroll and Funimation. These platforms make it easier for North American viewers to access a wide range of anime content. With vast libraries of anime series and movies, fans can explore different genres and find new shows. The ease of streaming services has contributed to the growth of the anime industry in North America. The North American anime market has been growing steadily, with total revenues reaching $9.4 billion in 2022, marking a compound annual growth rate (CAGR) of 5.6% between 2017 and 2022.

The anime industry has seen notable growth and increased popularity in America in recent years. The global anime market reached $22.6 billion in 2020, with much of this growth due to merchandising and more streaming in North America. One way to measure the popularity of anime is through attendance at anime conventions. Conventions in the United States often see more than 20,000 attendees, showing a clear rise in interest and engagement with the medium.