Anime Market Analysis

  • Report ID: 6101
  • Published Date: Dec 22, 2025
  • Report Format: PDF, PPT

Anime Market Segmentation:

Type Segment Analysis

The internet distribution segment is poised for significant growth and is expected to hold a market share of 40% in 2037. This is fuelled by the growing demand of streaming partners such as Netflix and Amazon, which have a wide geographical reach and are successful in producing some great content. Official websites and digital downloads are also contributing largely to the segment’s growth. Streaming partners such as Crunchyroll have reached a subscriber figure of 13 million, which shows the strong demand for global adoption of streaming platforms. The segment is quite promising in distributing the content globally through a single source that increases the global reach of the content, enhancing the market expansion of anime content.

Genre Segment Analysis

The action and adventure segment will hold the largest market share of 31.9% in 2037, fueled by the growing demand for intensive narratives and daring explorations based on which tend to generate interest and desire among the viewers. The collaboration of compelling storylines and action-filled scripts tends to increase demand for the segment. Action-filled franchises such as Naruto, One Piece, and Attack on Titan have experienced significant revenue, which are core action-based. The segment is also expected to hold the largest viewership through the forecast period because of long-term audience retention.

Our in-depth analysis of the global anime market includes the following segments:

Segment Subsegment

Type

  • TV
  • Videos
  • Movies
  • Music
  • Live Entertainment
  • Internet Distribution
  • Merchandising
  • Pachinko

Genre

  • Action and Adventure
  • Sci-Fi and Fantasy
  • Romance and Drama
  • Others

Browse key industry insights with market data tables & charts from the report:

Frequently Asked Questions (FAQ)

In 2025, the industry size of the anime market is over USD 30.71 billion

The size of the anime market is projected to reach USD 129.72 billion by the end of 2037, expanding at a CAGR of 12.72% through the forecast period, i.e., between 2026-2037.

The major players in the market are Sunrise, Kyoto Animation, Anima Inc., Mappa Co., Ltd, and Bones INC.

The action and adventure segment is anticipated to garner the largest market share by 2037 and display lucrative growth opportunities during 2026-2037.

The market in the Asia Pacific is projected to hold the largest market share by the end of 2037 and provide more business opportunities in the future.
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