Anime Market Analysis

Type (T.V., Videos, Movies, Music, Live Entertainment, Internet Distribution, Merchandising, Pachinko)

Merchandising segment is projected to hold more than 33% anime market share by 2037. The segment growth can be attributed to a vast array of merchandise that caters to fans of all ages. Fans seek to bond with their favorite characters and shows off-screen, and merchandise provides a tangible way to do so. The strong emotional link that fans have with their favorite anime characters and series drives up the demand for merchandise. Also, technology and manufacturing advances have made it easier to produce high-quality and diverse anime products. This has resulted in a broader range of goods available for fans, catering to various tastes and interests. Merchandise can range from statues of anime characters, posters, e-commerce apparel, badges, character paraphernalia, etc.

Genre (Action and Adventure, Sci-Fi and Fantasy, Romance and Drama, Sports, Others)

By 2037, action and adventure segment is anticipated to dominate over 39% anime market share. The segment growth can be explained due to its historical dominance and the preference for series like Dragon Ball Z, One Piece, and Naruto, among others. These series have a loyal fan base and have successfully captivated viewers with engaging stories, vivid characters, and high-energy action scenes. The genre's capacity to blend excitement, suspense, and heroism attracts a wide range of audiences, boosting its popularity and growth. The strong stories, unique characters, and eye-catching animation have all played a role in its success and market leadership.

Our in-depth analysis of the anime market includes the following segments: