Animation Market Size

Animation Market size was over USD 413.2 billion in 2023 and is predicted to cross USD 1100 billion by the end of 2036, expanding at a CAGR of 8.2% during the forecast period, i.e., 2024-2036. In 2024, the industry size of animation is evaluated at USD 444.1 billion.

AI training for character movements has gained traction in the past few years.  Considering the changing landscape of animated films and television works, AI in filmmaking takes center stage. More companies in the space are seeking AI-simulated technologies and reinforcement learning models to create virtual characters with human appearance and language interaction functions. In March 2022, NVIDIA introduced an AI-driven virtual character system capable of providing animators and game developers with a wide set of virtual characters. Several other platforms offer tools to create custom AI avatars, including Deepbrain AI, Synthesia, VEED.IO, and Colossyan Creator.

With new research and advancements, redundant models and algorithms are being replaced by more efficient counterparts, including Recurrent Neural Networks (RNNs), Generative Adversarial Networks (GANs), and deep reinforcement learning. The advent of deep learning and generative adversarial networks (GANs) in 2020, introduced new possibilities for the animation market. OpenAI's GPT-3 model, can create images based on textual descriptions, demonstrating the potential for creating animated facial expressions and body movements. As AI technology continues to improve, its application in the market is estimated likely to emerge as a key trend.