Animation Market Analysis

Product (3D Animation, 2D Animation, Stop Motion, Flipbook Animation)

The 3D animation segment in the animation market is poised to surpass USD 183.1 billion in the coming years, impacting the animation landscape. Significant growth in the revenue share is driven by its realism, depth, and fascinating visual appeal. The prevalence of 3D animation in films, TV series, and video games is evidence of its dominance. For instance, the Academy of Animation Art in 2023 stated that 3D animation generated a share of 50% in 2020 with a revenue of USD 16.6 billion. Additionally, its quality and efficiency have increased due to technological advancements in motion capture, rendering, and 3D modeling. This has boosted its application across industries and sped up the growth of this market. The need for high-quality visual content in entertainment and other industries is augmenting 3D animation's lucrative growth.

Industry (Media and Entertainment, Direct, Education, Aerospace and Defense, Manufacturing, Automotive, Healthcare)

Media and entertainment segment is set to dominate around 45.2% animation market share by the end of 2036. The demand for animated content in motion pictures, television shows, advertisements, and online platforms is set to contribute to the growth of this sector. Researchers at Research Nester published a report in 2023, that concluded that the adult animation demand in the U.S. increased by 151.6% between 2020 and 2023.

In addition, stop motion's cross-cultural appeal and storytelling adaptability make it the dominating sector. Animated films are also used in online education to produce interesting and instructive content; this trend has accelerated as e-learning has increased. Growth in this sector will augment the education technology (EdTech) share soon. Moreover, animation is used in various categories including architecture and healthcare for simulations and visualizations.

Our in-depth analysis of the global market includes the following segments: