Animal Safety Devices Market Segmentation:
Technology Segment Analysis
The RFID segment is expected to command a robust 45% animal safety devices market share during the forecast period due to its foundation on large-scale animal traceability and identification initiatives. The segment is also fueled by the increasing adoption of innovative national traceability initiatives based exclusively on RFID technology. For example, the government of Queensland issued a statement verifying that the launch of compulsory individual electronic identification (eID) of sheep and controlled goats started from January 2025. Rollout comes under an agreement at the national level, which will have all the sheep and goats in the state with an approved RFID device before movement by 2027, demonstrating the large-scale, obligatory adoption of this basic technology.
Application Segment Analysis
The identification and tracking segment is expected to hold a 51% market share by 2035, as identification and tracking are the core functions of most animal safety devices, both for pets and livestock. The material value of identification and tracking technology in saving animal lives and preventing loss is a strong impetus towards using it. The impact of microchips on return rates is significant. For instance, as reported by the American Veterinary Medical Association (AVMA), in 2024, more than 52% of microchipped dogs that entered shelters were reunited with their families, compared to just 22% of those without a microchip. The success rate for cats is even more, with nearly two in five microchipped cats returned to their owners, as opposed to only one in 50 without a chip. This shows the significance of microchipping in the recovery of pets. This highly demonstrated effectiveness renders identification a core component of modern animal welfare and safety.
Product Type Segment Analysis
The smart collar segment is anticipated to hold a 61% animal safety devices market share by 2035, driven by a surge in consumer demand for multi-function devices with GPS tracking, activity monitoring, and health data being incorporated into an animal wearable. The rapid growth in the segment is also fueled by the strategic reorientation of leading industry players toward branding their identity in the rapidly growing pet tech segment. In March 2024, Radio Systems Corporation announced it had changed its corporate name to PetSafe Brands. The move was intended to align the company's identity more closely with its brand's portfolio of leaders in the connected pet and smart collar space, including brands such as PetSafe and Invisible Fence.
Our in-depth analysis of the animal safety devices market includes the following segments:
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