Amusement Park Market Analysis

Rides (Mechanical, Water)

Mechanical segment is poised to hold amusement parks market share of over 84.3% by the end of 2036. Mechanical rides segment drives market growth by offering innovative, thrilling, and unique experiences that attract a wide range of visitors, enhance park competitiveness, and contribute significantly to revenue generation. Innovations such as magnetic launch systems, immersive VR integrations, and high-speed coasters attract thrill-seekers and drive park attendance.

Moreover, modern safety systems, including sophisticated restraint mechanisms and real-time monitoring adhering to industry safety rules, build trust and ensure safe experiences, contributing to higher visitor numbers. For instance, throughout North America, approximately 370 million people enjoy 1.7 billion rides at 400 amusement parks annually. Fortunately, the International Association of Amusement Parks and Attractions (IAAPA) places a high focus on enforcing industry safety rules; only one in every 18 million individuals who ride these rides at a U.S. amusement parks is at risk of a major injury.

Age (Up to 18 years, 19 to 35 years, 36 to 50 years, 51 to 65 years, More than 65 years)

In amusement parks market, 19 to 35 years segment is expected to account for revenue share of around 32.9% by 2036. The individuals in this age range often seek out thrilling, high-intensity rides and unique experiences. They frequently engage in social activities with friends or peers. Amusement parks are popular destinations for group outings, social events, and celebrations. Moreover, this age group is highly active on social media platforms, where they share experiences and seek recommendations. As per 2023 estimates, 48.8% and 26.1% theme park visitors belong to age groups 18-24 years and 25-34 years in the United States.

Revenue Source (Ticket, Food & beverage, Merchandise, Hotels/Resorts)

The ticket segment in amusement parks market is estimated to garner a significant revenue share.  The strategic ticketing practices, including dynamic pricing, season passes, special events, and online sales, are essential for maximizing revenue and driving growth in the market. Moreover, parks often collaborate with travel agencies and tour operators to create packages that include park tickets. These packages can attract international visitors and boost ticket sales.

Our in-depth analysis of the global amusement parks market includes the following segments: