Alternative Protein Market Share

North American Market Forecast

The North American alternative protein market, amongst the market in all the other regions, is projected to hold the largest market share of about 35% by the end of 2037. The growth of the market can be attributed majorly to the increasing population of vegans and vegetarians. Around 2% of Americans, aged 17 and older, in a sample of 11,000 persons, identify as vegetarians. Moreover, less than half percent of adult Americans in the USA, or one in four vegetarians, identify as vegan and around 2 million Americans are vegans in America. On the other hand, in 2018, there were about 2 million vegetarians living in Canada. Another less than 1 million customers in Canada identified as vegans. In that year, vegetarianism and veganism were most prevalent in British Columbia.

APAC Market Statistics

The Asia Pacific alternative protein market, amongst the market in all the other regions, is projected to hold the second largest share during the forecast period. The growth of the market can be attributed majorly to the increasing demand for plant-based diets. The consumers' desire to enhance their general physical health is the key factor driving their interest in plant-based foods. Around 34% of Indian consumers say they are driven to eat exclusively plants. Moreover, the launch of new plant products increased by around 2 % in October 2022 in India.  In addition to this, rising efforts by private companies to boost the innovation of alternative protein are also expected to boost the market growth in the region. For instance, to fulfill the rising demand for food and beverages in the Asia-Pacific area, ADM launched a new innovation lab in Singapore for plant-based food. the lab is likely to create items that are revolutionary and nutritious.

Europe Market Forecast

Further, the market in Europe, amongst the market in all the other regions, is projected to hold a significant share by the end of 2037. The growth of the market can be attributed majorly to the increasing consumption and demand for alternative protein. Proteins such as plants, plant-based meat, fungi, and other sources are excellent source of proteins and are gaining popularity among people. Around 48% of European consumers are inclined to add soy to their diet as a healthy and nutritious option. Moreover, around 33% of people in the United Kingdom and nearly 22% of German consumers are willing to get plant-based alternatives for fish and other protein source.