Aloe Vera Juice Market Trends

Growth Drivers

• Rising Number of People Suffering from Hair Loss - For instance, the incidence of female pattern hair loss is estimated to be 5% in women less than 50 years of age and 37% in those over 70. Research has found that aloe vera-based herbal formulations are effective in promoting hair growth. Aloe vera juice helps to condition and moisturize hair along with reverse hair loss. In addition, drinking aloe vera juice helps in promoting hair growth. Aloe vera contains vitamins A, C, and E. All three of these vitamins contribute to cell turnover, promoting healthy cell growth and shiny hair. Thus, the increasing prevalence of hair loss is expected to propel the demand for aloe vera juice during the forecast period.
• Growth in Personal Disposable Income - As per the data by the Bureau of Economic Analysis, personal income rose by USD 47.0 billion (0.2%) in July 2022 while disposable personal income (DPI) grew to USD 37.6 billion (0.2%). 
• Rising Prevalence of Cardiovascular Diseases Worldwide (CVDs) - According to the World Health Organization, CVDs are the major cause of death worldwide, accounting for 32% of deaths every year. As a result of its medicinal properties, aloe vera juice controls sugar and toxin levels in the body.
• Higher Level of Cholesterol Among People - According to the Centers for Disease Control and Prevention, between the period of 2015-2018, over 12% of American aged above 20 years had a higher cholesterol level of more than 240 mg/dL.
• Growing Number of People Suffering from Skin Diseases - It was observed that skin conditions account for 1.70 % of global diseases and nearly 1 in 3 Americans has some form of skin condition.

Challenges

• High-Costs Associated with Aloe Vera Drinks - Aloe vera is an expensive product, consequently, water is added to it to increase business earnings. As a result, there are no consumer requirements established by organizations and bodies responsible for food regulation. 34 liters of aloe vera juice are typically found in a USD 5–USD 15 bottle. Prices, however, can differ based on size and quality.
• Health Concerns Due to Excessive Consumption of Aloe Vera Juice 
• Availability of Different Alternatives