Air Fryer Market Trends

Growth Drivers

Rising Health Consciousness

The increase in the awareness related to healthy diet and energy efficient products is projected to boost the demand for the product. Further, rising concerns over fat intake and cholesterol level in human body is resulting into healthy food consumption, which in turn, is driving the demand for air fryer. The increasing number of health conscious people, mainly in urban areas with the increase in their disposable incomes significantly depends on the adoption of air fryers. In addition, increased consumer knowledge for fitness and better quality food is leading to increased demand for already fried and frozen foods, resulting into rising demand for air fryers. Moreover, air fryer uses less oil and do not compromise with texture & flavour which results into positive effect on human health. Hence, these factors are estimated to account for the growth of the market during the forecast period.

Challenges

High Cost of Product and Slow Cooking Time

The continuous innovation in the product performance is leading to increased cost of final product and availability of substitute products at low cost are expected to operate as restraints into the growth of the market. Further, slower cooking time of air fryers resulting into increased consumption of electricity and energy is hampering the growth of the market. Moreover, air fryer takes minimum of 20-25 minutes whereas traditional fryer takes around 10-12 minutes. Hence, these factors are predicted to hamper the growth of the market over the forecast period.