Air Fryer companies

Key Air Fryer Market Players:

Here is a list of key players operating in the global market: 

• Instant Brands (U.S.)
  • Company Overview 
  • Business Strategy 
  • Key Product Offerings 
  • Financial Performance 
  • Key Performance Indicators 
  • Risk Analysis 
  • Recent Development 
  • Regional Presence 
  • SWOT Analysis 
• SharkNinja (U.S.)
• Cosori (U.S.)
• Tefal (France)
• Philips (Netherlands)
• De'Longhi (Italy)
• Sage (UK)
• Russell Hobbs (UK)
• Princess (Netherlands)
• Klarstein (Germany)
• LG Electronics (South Korea)
• Samsung (South Korea)
• Cuckoo Electronics (South Korea)
• Toshiba (Japan)
• Mitsubishi Electric (Japan)
• Sharp (Japan)
• Breville (Australia)
• Philips India (India)
• Wonderchef (India)
• Pensonic Holdings (Malaysia)

The global air fryer market is very competitive and is defined by innovation and strategic diversification. The companies in the manufacturing of air fryers are actively investing in R&D to improve energy efficiency, integrate smart features, and improve the cooking performance.  Market growth is another critical strategy that companies use to strengthen their distribution networks and forge tie-ups with retailers and e-commerce platforms to expand their reach. Brand positioning also remains important given that major players such as Samsung and LG compete on technology grounds, while others focus on low pricing or health-conscious marketing. Further, this involves mergers and acquisitions with a continued stream of new product launches in order for companies to maintain market share and satisfy consumers' changing preferences. For instance, Nestle has extended its range of air fryers in the U.S. with the intention of offering delightful meal moments in May ​‍​‌‍​‍‌​‍​‌‍​‍‌2025.

Corporate Landscape of the Air Fryer Market: 

• Instant Brands has carved a significant position in the air fryer market by using its strong brand reputation from iconic products such as Instant Pot. Their strategic initiative focuses on multi-functionality and brand trust, providing devices that combine an air fryer with pressure cooking, roasting, and baking.
• SharkNinja has become a dominant player in the air fryer market via strong innovation and consumer-centric design. The company focuses on high-impact marketing and a portfolio that spans from entry-level to premium models. The net sales in 2024 reached USD 5.5 billion.
• Cosori has rapidly ascended in the competitive air fryer market by strategically highlighting smart technology integration and digital engagement. The product connects its appliances with a user-friendly mobile app, offering access to hundreds of recipes and customizable cooking programs.
• Tefal holds a strong position in the Europe air fryer market. Their strategy is to build a foundation of engineering excellence and a trusted brand heritage. Additionally, the company wants to focus on user-friendly features like digital interfaces and automatic programming, and develop cutting-edge, even-cooking technologies like the Turbo Star system.
• Philips is a leading and innovator leader in the air fryer market, which is largely defined by its patented TurboStar technology. Philips' core strategic initiative has been to own the health and wellness narrative, consistently promoting its air fryers as a solution for reducing fat intake by up to 90% compared to traditional frying.