Air Fryer Market size was over USD 989.62 million in 2023 and is anticipated to cross USD 2.44 billion by 2036, growing at more than 7.2% CAGR during the forecast period i.e., between 2024-2036. In the year 2024, the industry size of air fryer is estimated at USD 1.04 billion.
The rising innovation in new product performance along with better design is driving the demand for air fryer. Further, expansion of gastronomy industry and availability of wide number of air fryers on various online platforms such as social media is estimated to boost the market growth. Additionally, increasing number of nuclear families leading to healthy food consumption and changes in lifestyle & consumer preference is fostering the product demand. Moreover, rising demand from people who prefer new innovative and technologically advanced products along with the increasing preference for less oily and healthier food will accelerate the growth of the market over the forecast.
Growth Drivers
Rising Health Consciousness
The increase in the awareness related to healthy diet and energy efficient products is projected to boost the demand for the product. Further, rising concerns over fat intake and cholesterol level in human body is resulting into healthy food consumption, which in turn, is driving the demand for air fryer. The increasing number of health conscious people, mainly in urban areas with the increase in their disposable incomes significantly depends on the adoption of air fryers. In addition, increased consumer knowledge for fitness and better quality food is leading to increased demand for already fried and frozen foods, resulting into rising demand for air fryers. Moreover, air fryer uses less oil and do not compromise with texture & flavour which results into positive effect on human health. Hence, these factors are estimated to account for the growth of the market during the forecast period.
Challenges
High Cost of Product and Slow Cooking Time
The continuous innovation in the product performance is leading to increased cost of final product and availability of substitute products at low cost are expected to operate as restraints into the growth of the market. Further, slower cooking time of air fryers resulting into increased consumption of electricity and energy is hampering the growth of the market. Moreover, air fryer takes minimum of 20-25 minutes whereas traditional fryer takes around 10-12 minutes. Hence, these factors are predicted to hamper the growth of the market over the forecast period.
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Base Year |
2023 |
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Forecast Year |
2024-2036 |
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CAGR |
7.2% |
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Base Year Market Size (2023) |
USD 989.62 million |
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Forecast Year Market Size (2036) |
USD 2.44 billion |
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Regional Scope |
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On the basis of product type, air fryer market is segmented into digital air fryer and manual air fryer, out of which, digital air fryer is anticipated to witness largest market share on the back of increased adoption of automatic air fryers along with the research & development activities for smart air fryers. In addition, digital air fryer offers latest features such as temperature sensor, touch screen panel, LCD display and adjustable thermostat control. Further, focus of most of the manufacturers on digital air fryer and rapid urbanization resulting into the adoption of multiple cooking modes is anticipated to drive the growth of the market.
Our in-depth analysis of the global market includes the following segments:
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By Product Type |
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By Distribution Channel |
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By End Users |
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On the basis of regional analysis, the air fryer market is segmented into five major region including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in Asia Pacific industry is expected to dominate majority revenue share by 2036, attributed to increasing customer base along with rising health consciousness. Further, presence of leading manufacturers of air fryers is leading to high product demand in the region. Additionally, surge in the residential use of air fryer owing to the availability of low priced products in China along with the rising disposable incomes of consumers will drive the growth of the market. The North America region is anticipated to foresee highest growth rate owing to the rising demand for smart air fryers among consumers and availability of affordable & high quality kitchen appliances. The regions in Europe are estimated to witness lucrative growth on the account of rising investments in technological solutions and surge in consumer requirements.
Author Credits: Parul Atri
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