Air Freshener Market Trends

Growth Drivers

• Increasing Air Pollution Worldwide Owing to Increasing Urbanization and Industrialization – The United States Environmental Protection Agency reports that approximately 67 million tons of pollution were released into the atmosphere in 2021 in the United States.The increase in industrial areas and chemicals in the air contributes to huge levels of pollution. There is a consequent reduction in air quality and an increase in odor. The quality of the air affects the ability to breathe. An air freshener kills pollutants from the air and keeps it fresh indoors. Thus, the rising air pollution is expected to propel the demand for air fresheners over the forecast period.
• Growing Personal Disposable Income of People in Developing and Low-Income Countries - The Bureau of Economic Analysis reports that in July 2022, personal income went up by USD 47.0 billion (0.2%), and disposable personal income grew by USD 37.6 billion (0.2%). 
• Increasing Ownership of Pets by People Across the World - Pets in households create unpleasant odors due to poop and play outside, thereby increasing the need for air fresheners in households. In 2019, nearly 69% of U.S. households, or approximately 89 million households, owned pets, an increase from 65% in 2019. 
• Rising Sales of Passenger Cars Worldwide with Increasing Spending Capacity - The global passenger car sales for 2021 were observed to be 55 million units, a significant increase over the 52 million units sold in 2020.
• Surge in Exports of Room Deodorizing Materials - The International Trade Center (Trademap) reported that exports of Room deodorizing materials reached USD 3,848,407 thousand in 2021, an increase from USD 3,269,514 thousand a year earlier.

Challenges

• Limited Availability of Resources Owing to Lockdown The sudden outbreak of the pandemic created a shortage of resources and raw materials as the exports and imports of any type of good is strictly prohibited. Along with this, the international border seals, strict rules for social distancing, and complete government lockdown are some factors impacting the market growth during the forecast period.
• Availability Of Product Substitutes
• Higher Price Associated with Electric and Premium Air Fresheners