Air Freshener Market Trends

Growth Drivers

• Rising production of passenger cars: According to the European Automobile Manufacturers’ Association, global car production hit almost 76 million units in 2023. The rising production of cars is directly linked to a higher demand for air fresheners. Car owners are opting for air fresheners to overpower the unpleasant odors and to enhance the driving experience.
• Surge in the usage of air fresheners in hospitals and clinics: Mild and organic air fresheners are widely adopted by hospital owners to make healthcare facilities pleasant. Market players are launching air fresheners, particularly for hospitals, that have anti-anxiety properties. The surge in the number of hospitals is fueling the air fresheners market expansion in the coming period. For instance, according to the American Hospital Association, in 2024, there were 6120 hospitals in the United States.
• Rising marketing efforts: Due to rising marketing efforts by market players, people are becoming aware of various varieties of air fresheners. They are using cutting-edge technologies to create novel products to give exemplary consumer experience. According to data published by MarTech, annual worldwide spending on marketing will reach around USD 4.7 trillion by 2025.
• Increasing efforts to combat air pollution: According to the World Health Organization, currently almost 99% of the global population is exposed to air pollution. Companies such as Adsorbi have made air fresheners and personal care products that are ideal for air purification. Market players are developing super materials that is useful in cleaning the air in scientific way.

Challenges

• Associated health risks: Long-term usage of air fresheners can adversely affect heart and lung function. Doctors also suggest that exposure to air fresheners can affect a person’s hormonal balance. The utilization of air fresheners is linked with increased levels of volatile organic compounds, phthalates, benzene, etc. in the indoor air.
• Volatile consumer preferences: The air freshener market is highly competitive and diverse domain. Also, the proclivity of the consumers is ever-changing. There is a humungous availability of ingredients such as lavender, eucalyptus, rose, geranium, etc. that can be used for making home air fresheners. These factors can hamper the demand for air fresheners amongst consumers.