Air Freshener Market Outlook:
Air Freshener Market size was over USD 15.64 billion in 2024 and is poised to exceed USD 36.02 billion by 2034, growing at over 8.7% CAGR during the forecast period i.e., between 2025-2034. In the year 2025, the industry size of air freshener is estimated at USD 16.8 billion.
The growth of the air freshener market can be primarily attributed to rising usage by households in urban areas to create a pleasant atmosphere. The increasing urbanization all across the globe is also a catalyst for the growth of the market. According to data published by the United Nations Population Fund, more than half of the global population is now living in cities, and by 2030, the number is projected to reach 5 billion. Additionally, the surge in investments in research and development activities to launch organic air fresheners is projected to augment the market demand.
Other than this, various commercial places such as fashion centers, office complexes, service stations, restaurants, and bars are emphasizing creating a more welcoming and comfortable ambiance. Air fresheners are considered to be an effective tool to fabricate a pleasant sensory environment. There is a surge in devolvement of the commercial buildings leading to a higher demand for air fresheners.
