Air Freshener Market size is projected to grow by USD 6.91 billion, with a CAGR of over 3.5%, between 2025 and 2037. The industry size of air freshener in 2025 is estimated at USD 13.56 billion.
The growth of the air freshener market can be primarily attributed to rising usage by households in urban areas to create a pleasant atmosphere. The increasing urbanization all across the globe is also a catalyst for the growth of the market. According to data published by the United Nations Population Fund, more than half of the global population is now living in cities, and by 2030, the number is projected to reach 5 billion. Additionally, the surge in investments in research and development activities to launch organic air fresheners is projected to augment the market demand.
Other than this, various commercial places such as fashion centers, office complexes, service stations, restaurants, and bars are emphasizing creating a more welcoming and comfortable ambiance. Air fresheners are considered to be an effective tool to fabricate a pleasant sensory environment. There is a surge in devolvement of the commercial buildings leading to a higher demand for air fresheners.
Growth Drivers:
Challenges:
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Base Year |
2024 |
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Forecast Year |
2025-2037 |
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CAGR |
3.5% |
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Base Year Market Size (2024) |
USD 13.7 billion |
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Forecast Year Market Size (2037) |
USD 20.78 billion |
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Regional Scope |
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Product Type (Spray, Electric, Gel, Candle)
The electric air freshener market is anticipated to capture the largest share during the forecast period. The growth can be attributed to the rising demand for plug-in air fresheners coupled with innovative product launches by manufacturers.
For instance, in February 2021, Glade launched a new energy-efficient plug-in, Scented Oil PLUS, designed with innovative new features that are simple to use and smart with a rest mode. Moreover, a large number of market players offer a variety of long-lasting fragrances.
Application (Residential, Corporate Offices, Cars, Others)
Based on application, the residential segment is anticipated to garner a significant air freshener market share by 2037, on the back of rising utilization of air fresheners by households in urban areas. The rising disposable income of people is allowing them to elevate their living standards and improve the overall atmosphere.
Our in-depth analysis of the air freshener market includes the following segments:
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Product Type |
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Application |
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Type of Consumer |
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Asia Pacific Market Analysis
The Asia Pacific air freshener market is projected to hold the largest share between 2025 and 2037. The advent of innovative varieties of air fresheners, rising disposable income, and growing population in developing countries such as India and China, are factors expected to contribute to the regional market expansion.
In India, the growth of the market can be ascribed to the rapid expansion of the FMCG sector. For instance, the India FMCG market is anticipated to grow by 14% to reach USD 210 billion by 2025, an increase from USD 100 billion in the year 2020. Air fresheners fall under the household cleaning and care fast-moving consumer goods category. Air fresheners are considered to be the primary personal care and hygiene products with a huge demand from consumers.
The air freshener market in China is evolving with a surging emphasis on natural and eco-friendly products. The growth-propelling factors in the region are rapid industrialization and the presence of a densely located population. According to the Information Technology and Innovation Foundation, as of 2020, China was the world’s leading producer in 7 of the 10 industries covering chemicals, electronics, machinery etc. Slurry and manure from various industries generate a high load of organic compounds that results in bad odors instilling the importance of air fresheners.
The market in Japan is projected to witness robust growth during the coming period owing to the presence of a sturdy cleanliness culture. Additionally, rising disposable income in Japan is also playing a crucial role in fostering the market's growth. For instance, according to the OECD Better Life Index, the average household net disposable income per capita in Japan is USD 28,872 per year.
North America Market
The air freshener market in North America is also projected to offer lucrative growth opportunities. The market growth in the region can be attributed to rise in the focus on personal expression and improving aesthetics. There has been increasing demand for exotic fragrances from consumers such as nutmeg, cypress, black orchid, etc.
In the U.S., the rising four-wheeler ownership is a prominent growth propelling factor. According to data published by Pew Research Center in 2023, driving is by far the most common form of transportation for U.S. workers, out of this, 78% drive through car, truck, or van. These factors are amplifying the demand for air fresheners to be utilized in the four-wheelers.
Canada air freshener market is also anticipated to rise during the forecasted period due to surging economic indicators such as per capita income and population growth. Also, the mushrooming establishment of commercial buildings is escalating the demand for air fresheners in the region. The data published by the Government of Canada in 2021 stated that the country has over 15 million residential buildings and over 480,000 institutional and commercial buildings, including offices, warehouses, and retail.
The competitive landscape of the air freshener market is rapidly evolving as established key players and new entrants are investing in introducing innovative fragrance varieties. Key players in the market are focused on developing new technologies and products catering to the stringent regulatory norms and consumer demand. These key players are adopting several strategies such as mergers and acquisitions, joint ventures, partnerships, and novel product launches to enhance their product base and strengthen their market position. Here are some key players operating in the global market:
Author Credits: Parul Atri
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