AI in Patient Engagement Market Share

North America Market Forecast

North America AI in patient engagement market size is likely to cross USD 29.9 billion by 2037. The market's growth is attributed to the growing demand for personalized healthcare, rising patient expectations for digital engagement, and technological advancements, including AI-powered chatbots, predictive analytics, and virtual assistants.

In the U.S. AI in patient engagement market’s growth is spurred by the high prevalence of chronic diseases in the country, which requires ongoing patient engagement for effective management. Additionally, an aging population is driving the demand for continuous health monitoring and support, leveraging AI-based tools for convenience and effectiveness. According to the Population Reference Bureau, the number of U.S. citizens 65 and older will rise from 58 million in 2022 to 82 million by 2050, a 47% increase, and their proportion of the population will increase from 17% to 23%. Moreover, leading key players, including Microsoft, Oracle, and IBM are investing in AI to enhance patient data analysis, enabling more precise and personalized care.

In Canada, the AI in patient engagement market is seeing growth driven by the increasing adoption of electronic health records, digital health tools, and supportive government initiatives. Health Canada has invested in several digital health programs to advance patient engagement, notably through the work of Canada Health Infoway, which establishes standards and provides funding to enhance digital health interoperability. The integration of AI tools has been especially beneficial in patient engagement functions such as appointment scheduling, health management, and remote consultations, which streamline patient interactions with the healthcare systems.

Europe Market Analysis

The Europe AI in patient engagement market is poised to register the fastest growth during the forecast period. The market is growing with major developments occurring in response to regulatory frameworks such as the EU’s General Data Protection Regulation (GDPR) and the forthcoming Artificial Intelligence Act. These regulations aim to enhance data privacy, transparency, and ethical AI usage in healthcare. Patient engagement tools powered by AI are being increasingly adopted to personalize care, assist in chronic disease management, and improve communication between healthcare providers and patients.

Leading markets within Europe include Germany, the UK, and France, where AI solutions are extensively used across various therapeutic areas such as mental health, cardiovascular care, and oncology.

In Germany, healthcare providers are increasingly adopting AI-based tools such as chatbots, natural language processing, and computer vision, which support patient interaction and engagement across both inpatient and outpatient settings. These tools enhance personalized care and help reduce administrative burdens by automating communication, billing, and patient education. The country’s focus on health data security and robust E&D investment is further fueling the adoption of AI to improve patient outcomes and experiences.