North America Market Analysis
North America aerial work platforms market is projected to account for the largest revenue share of 42.3% in 2037. The growth in this region is attributed to significant investments in construction, infrastructure, manufacturing, entertainment, and other sectors where AWPs are largely used. The U.S. and Canada lead the market growth in North America. For instance, the Associate General Contractors of America (AGC) estimated more than 919,000 construction establishments in the U.S. in the first quarter of 2023.
U.S. is set to account for the largest revenue share in the North America aerial work platforms market during the forecast period. The U.S. has a vast network of powerlines, pipelines, and bridges that require regular maintenance boosting the demand for AWPs. In June 2023, the U.S. Department of the Treasury reported a boom in the construction of manufacturing facilities with an increase in spending on non-residential constructions. Additionally, a large number of small and medium-sized contractors along with larger construction firms are increasingly relying on rental services for AWPs. Additionally, the rate of urbanization in the U.S. in 2020 was reported at 80% i.e. higher than the global average. The high urbanization rate is increasing the demand for housing infrastructure in urban areas leading to a surge in demand for AWPs in construction.
Canada is a significant contributor to the AWP market owing to large-scale construction projects and infrastructure development activities in the country. Government initiatives such as the Investing in Canada plan are boosting the infrastructure growth in the nation with over USD 33 billion invested in infrastructure. Additionally, the Canadian Centre for Occupational Health and Safety (CCOHS) enforces stringent guidelines for work-at-height operations which drives the demand for robust AWPs.
Due to a strong sports eco-system, there are 4 major stadiums currently being constructed in Canada i.e. Mosaic Stadium, Tim Hortons Field, BMO Field, and Investors Group Field, which is increasing the need for AWPs in construction. The market is witnessing the emergence of new players along with old players consolidating their presence. For instance, in October 2023, LOU-TEC and Torcan Lift Equipment announced their partnership with both companies declaring revenue growths in recent years.
APAC Market Analysis
Asia Pacific is estimated to witness the largest growth in revenue share during the forecast period. The region’s growth is attributed to the presence of emerging economies such as China, India, South Korea, Japan, etc. The high population density, coupled with rapid urbanization rates has boosted the construction activities in the region leading to a significant increase in demand for AWP solutions. The Department of Economic and Social Affairs of the UN estimated that 54% of the world’s urban population is concentrated in Asia leading to increasing demands for housing solutions.
India is projected to have profitable revenue growth during the forecast period owing to rapid urbanization, increasing scale of construction activities, and government initiatives such as smart city plans that require large-scale construction projects requiring AWP solutions. For instance, in March 2024, the Prime Minister of India launched multiple connectivity projects in the state of Kolkata worth USD 1.8 billion.
The government has also laid out plans to build 35 multimodal logistics parks (MMLPS) at a capital cost of USD 6.1 billion. Additionally, the high rate of population density in urban areas such as Mumbai and Bangalore have led to the rapid construction of residential and commercial apartment complexes. With the construction sector seeing a major boom in the nation, the demand for AWPs is projected to significantly rise contributing to the revenue surge of the market.
China is a major hub leading the demand for AWP solutions to cater to the increasing construction activities in the region. China is the largest exporter of aerial work platforms globally in addition to leading in the use of AWPs in Asia Pacific. The Council on Tall Buildings and Urban Habitat stated China has the highest number of skyscrapers over 200 meters in height. China had more high-rise buildings exceeding 200 meters or more in height compared to the rest of the countries combined. The trend of building high-rises in China positively contributes to the increasing demand for AWP solutions.
The high-rise constructions also require periodic maintenance and cleaning where AWPs come in handy. The local players in the aerial work platforms market well have established themselves in this sector. For instance, in October 2023, Sinoboom launched a new 14-meter telescopic boom lift i.e. TB14J Plus to cater to rising international demand for low-rise construction projects.
Japan is a rising market in the aerial work platforms sector projected to see a profitable revenue growth during the forecast period. The large-scale redevelopment plans and rapid urbanization in Japan are key to market growth. Japan is undergoing a large-scale redevelopment project called the Once in a Century undertaking that is set to redevelop multiple residential and commercial buildings to bring them up to current disaster-proof standards. The massive redevelopment initiative is poised to lead the surge in demand for AWP solutions in construction. Additionally, the World Economic Forum reported eight major commercial high-rise buildings to be constructed in Japan by 2029 which will boost the AWP market.
Author Credits: Shweta Patidar
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