Advertiser Campaign Management Software Market Share

North American Market Forecast

The North American advertiser campaign management software market, amongst the market in all the other regions, is projected to hold the largest market share by the end of 2036. The growth of the market can be attributed majorly to the rising advertising spending along with the increasing use of social media in the region. According to statistics, the number of social media users in the United States in 2022 stood at around 300 million. Moreover, increasing demand for cross-channel advertising and demand side platform from business organizations is also estimated to propel the market growth in the region during the forecast period.

APAC Market Statistics

Further, the market in Asia Pacific is estimated to gain significant growth during the forecast period, owing to the increasing mobile advertisement spending in the region. According to statistics, mobile advertising spending in China was projected to reach USD 120 billion by the end of 2022.  Moreover, an increasing number of small and medium business organizations along with increasing technological advancements are estimated to foster market growth. Furthermore, the increasing adoption of smartphones and the growth of the IT industry in the region is also anticipated to drive the growth of the global advertiser campaign management software market in the region during the forecast period. According to statistics, in 2020, around 42% of the Indian population has a smartphone, which represents about 600 million people in the country.